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Be Part of the Story

Associate Manager, Marketing (1-year contract)

申請 稍後繼續申請 Job ID 10104939 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2024/11/20

工作概要:

Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of content planning, partnership and brand activations in Mainland China due to the imminent need to expand China business to grow GBA and other parts of China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.

Job responsibilities

  • To maintain, plan and execute the digital and social media plans for China

  • Responsible for the content planning, commercial opportunities and results tracking/analytics in social platforms of Hong Kong Disneyland

  • Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events

  • Working closely with other Line of Business (i.e. Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) to support the implementation of activation plans  

  • Responsible for supporting the communications for other Line of Business, and to leverage, optimize and manage quality of assets produced

  • Manage budget and deliver programs within admin and audit process

Job requirements 

  • Bachelor's degree in marketing, Business, Communication or related disciplines 

  • Minimum 5-7 years’ relevant marketing experience in China regarding social and digital area, with native understanding of platform operations

  • Experience in managing popular social media platforms, including but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, with experience to manage China social communities and KOL as a plus

  • Ability to judge creativity with strong project management skills to collaborate with different types of stakeholders under fast-paced work environments

  • Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin 

HKProfessional #LI-AI1



關於 Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort。

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