Senior Manager, Analytics

工作概要:

Overall Purpose of the Role

This role is based in Tokyo and responsible for Japan market.

The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

We are seeking a Senior Manager, Analytics to join our Direct-to-Consumer (DTC) team in Japan. The primary focus of this role is to be focused on serving our business stakeholders to move the business forward. The Senior Manager is also expected to develop a rich understanding of how consumers interact with our brands, and deliver consumable insights to the DTC business to drive acquisitions, increase consumer engagement and serve our consumers better than ever. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.

Areas of Responsibility

Strategic Analysis & Story Telling

• Deliver and manage data driven insights by effectively communicating the “so what” from the data to the business to leverage as a strategic business asset and driver of growth for the platform
• Be able to tell a story with the data that is clear and compelling

Deep-Dive Analysis

• Based on audience cohorts, creating analysis with meaningful insights that improve performance, identify opportunities, improve acquisition, and reduce churn
• Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Generate data-based insights that help to launch impactful and effective marketing and user acquisition programs. Develop strong hypothesis, conduct A/B analytics and make data-based recommendations

Business Performance Reporting, Visualization, and Regression Management

• Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
• Be the primary partner for cross-functional stakeholders to understand when a metric is ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success

Partnership & Optimization

• Work with other members of the team to align metric definitions across all services within the business
• Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
• Partner closely with business stakeholders to identify and unlock opportunities, and with other data teams to improve platform capabilities around data modeling, testing platforms, data visualization, and data architecture
• Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices

Areas of Accountability

This role will report directly to the VP, Analytics (APAC).

Professional Qualifications and Experience

• Proven track record in an analytical leadership role, transforming data into actionable business insights that drive measurable impact for the company and the customer
• 10+  years of relevant experience in a similar role, preferably within a digital business
• Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred.
• Demonstrated experience in and expertise in SQL
• Strong knowledge of subscription services and its competitive landscape
• Strong understanding of media and content landscape
• Familiar with user analytics and strong expertise in data analysis

Skills

• Strategic thinker with good communication and presentation skills
• Creative mindset with the ability to leverage on data to develop strategy/decisions
• Strong stakeholder management skills
• Good analytical mind
• Results-oriented
• Fluent in English and Japanese