Direct Channel Strategy & Activation Manager

工作概要:

Manager 1 – Direct Channel Strategy and Activation

“We create happiness!” That’s our motto at Walt Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers.

You will report to the DCS&A Associate Manager. You will work in-office Monday – Thursday and be remote on Fridays.

What You Will Do

• Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing, and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
• Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
• Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
• Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
• Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
• Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
• Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
• Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities

You Have:

• Passion for using data and creativity to connect with customers
• Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
• Comfortable learning new technologies and collaborating across disciplines
• 2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
• Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
• Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
• Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation

Education

• Bachelor's degree or equivalent required

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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