Sr Brand Marketing Manager

The Walt Disney Company Canada has a Toronto-based Marketing group in Canada. This opportunity will involve establishing a heightened marketing and brand presence for Disney +.  We are seeking a Sr. Brand Marketing Manager who will collaborate with the local Disney+ leads and Global Growth Marketing teams, all while collaborating effectively with U.S. based functional groups. 

Status: Full Time 

Responsibilities: 

• Lead the development, management and execution of the Canadian Brand Marketing strategy for Disney+, ensuring alignment with key stakeholders. 

• Work with and support the Canadian Disney+ team to define and execute a Canadian strategy and deliver regional marketing plans with a consistent brand voice, style, and tone. 

• Build a social strategy for existing and emerging channels to deliver data-driven recommendations for new creative strategies. 

• Develop and lead comprehensive media campaigns across multiple platforms. 

• Work closely with Growth Marketing to help oversee the Canadian brand marketing strategy including programmatic display, paid search, paid social, lifecycle, affiliate marketing and synergy opportunities. 

• Developing and manage the Brand priority calendar. 

• Support local Disney+ brand health and customer preference market research studies. 

• Manage post campaign analysis and reports while sharing results and recommendations. 

• Work closely with the analytics team to ensure tracking is in place for appropriate campaign measurements and use attribution modelling to assess and optimize channels and campaigns. 

• Analyze and present results as it relates to marketing campaigns to provide guidance and real-time direction for the content marketing teams. 

• Direct and supervise external agencies. 

• Supervising brand advertising and product design.  

• Manage relationships with key internal and external partners. 

• Manage special marketing projects as directed. 

Requirements: 

• Minimum 7 + years of brand/related marketing experience. 

• Significant professional experience managing brand marketing campaigns. 

• Experience with social media marketing accelerating channel growth organically / paid. 

• Proficiency with running large marketing campaigns, data and attribution tools, deep analytics, and performance monitoring. 

• Established relationships with Canadian media companies. 

• Excellent analytical skills with the ability to leverage trends that drive actionable insights & recommendations. 

• Ability to prioritize, multi-task, work under pressure & meet deadlines with attention to detail. 

• Demonstrated ability to collaborate effectively with both local and remote stakeholders 

Education: 

• Undergraduate degree in Marketing, Business or equivalent