Senior Sales Manager, OTA

工作概要:

The Senior Sales Manager, OTA is responsible to lead the OTA team to achieve the stated KPI(S) including admission, room nights, trade marketing activities as well as other related indicators for OTA market.

The Senior Sales Manager, OTA and his/her team have to make recommendations to terminate non-productive accounts and establish new partnerships with emerging players.  Expectations includes extremely sales driven, strong account management responsibilities and business partner management experience and influencing skills.  

The job holder will also be tasked to develop and execute the OTA engagement strategy and identify the latest trends on OTA, to drive the channel optimization strategy to ensure that our third party channel development matches the needs of the evolving consumer behavior.

Job Responsibilities:

• Responsible for the OTA strategy and implementation/execution of plans to achieve annual business goals. Conduct business presentations and reviews to demonstrate strategy and vision to the company, with the objective to achieve OTA targets.
• Collaborate with cross-functional business teams incl. Revenue Management & Analytics, Market Strategy, Sales Strategies & Customer Excellence and Sales Planning & Analysis to develop effective OTA strategies (product / offer / platform)  
• Develop, plan and drive tactical promotions execution, travel fair tactics or advertising campaigns with key OTA partners, in order to maximize revenue and exposure from all key markets.  Identify the appropriate timing for promotion to maximize effectiveness in reaching sales targets.
• Critically assess and allocate resources (i.e. co-op marketing budget) for each individual account under OTA with an objective to assure cost effectiveness to yield and best return (quantified in attendance, room-nights and promotion exposure).

Job Requirements:

• Bachelor's degree in Business, Marketing, Online Technologies or relevant disciplines
• Min. of 8 years of working experience in online industry with 2 years in a leadership role, preferred with experience with technical, user and business issues in a fast-moving environment
• Strong and solid experience in managing websites & OTA platforms for SEA regions
• Fluent in both written and oral skills in Chinese and English

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