Senior Manager, Streaming Solutions

工作概要:

About the Role & Team

The Disney Advertising, Streaming Solutions team is seeking a Senior Manager who will be a critical leader on our team. As a member of the Streaming Solutions group within Entertainment & Client Solutions, you will join a dynamic team that is responsible for building, pitching, and executing best-in-class sponsorship and partnership solutions leveraging the Hulu and Disney+ suite of content and ad products.

Reporting to the Director of Streaming Solutions, this role will lead the Films/Docs/Live vertical within the Streaming Content team.  The right candidate will pair storytelling skills with strategic thinking to craft data-driven, Streaming-first sponsorship/partnership opportunities, ultimately driving addressable revenue for Disney Advertising.  Strong collaboration skills are critical in this role, as you work across internal and external partners to balance the needs of multiple constituents while pushing the ball forward.  If you are an entrepreneurial innovator who loves playing in white space and values agility and flexibility, this is the role for you.  If you have a passion for redefining TV and entertainment and get excited by working across every discipline within the Disney organization to champion client needs, you may be just the person we’re looking for.  The ideal candidate will have superb written and verbal communication skills and be an idea generator, marketing strategist and seller at heart.

What You Will Do

Develop market-leading sponsorship opportunities tied to priority Hulu and Disney+ content, leveraging data and audience insights.  Collaborate with and influence multiple internal and external stakeholders (including those outside of Disney Advertising, such as Marketing, Brand Partnerships, Addressable Solutions, Ad Product, etc.)

• Manage the strategic proactive development, pricing and packaging of high-level streaming opportunities for advertisers and build corresponding materials to drive excitement in the marketplace. Examples include linear/streaming convergent packages, cross-portfolio tentpole offerings, etc.
• Work with internal teams to identify monetizable opportunities rooted in the Hulu and Disney+ content libraries
• Collaborate with international colleagues across EMEA, LATAM and APAC to share best practices and unify process (where applicable)
• Collaborate with Disney CreativeWorks to develop custom co-branded concepts to bring to the marketplace.
• Work with Analytics and RYM to develop media plans and thresholds for large-scale initiatives
• Work with Research to use data and insights to build sales narratives
• Create sales collateral that positions and evangelizes how to best utilize our ad products in sales offerings
• Communicate new packages to sellers and educate internal teams on how to sell streaming offerings
• Lead post-sale execution of co-branded creative alongside Disney CreativeWorks counterparts

Work with internal partners such as RYM, Analytics and Addressable Sales to optimize available streaming opportunities in the marketplace

• Create timely materials to push relevant opportunities in market (or oversee direct report(s) in doing so where appropriate)
• Oversee direct report(s) in revenue tracking accuracy
• Assist Director in identifying priority opportunities

Manage direct report(s) including training, time prioritization, and management of output

• Oversee direct report(s) as they develop low- to mid-level package offerings

Required Qualifications & Skills

• 7+ years of experience in integrated marketing/media across a variety of industries from publisher, network, or agency
• Prior Managerial experience preferred
• Experience managing custom content shoots, negotiating in-show integrations and collaborating with producers preferred
• Proven record of strategic and creative thinking paired with a research and data-driven mindset that informs insights for sponsorship development
• In-depth understanding of sponsorships and media plan development and experience supporting an ad sales organization, with the ability to train others
• Expert in ad product utilization
• Familiarity with creative development and execution
• Ability to create crisp market-facing collateral with keen attention to detail, and guide others to do the same
• Skilled in analyzing data and insights to guide strategic decisions paired with the ability to solve complex problems
• A holistic perspective of our industry, utilizing point of view of sales and internal marketing stakeholders, to best serve brand partners, our viewers, and revenue streams
• Background in linear and digital advertising, streaming experience preferred
• Excellent written, communication and presentation skills
• A passion for guiding, nurturing and inspiring team members, with the ability to provide support, training and career development
• Bachelor’s degree preferred

#DisneyAdvertising

The hiring range for this position based in New York is $130,800 to $175,400 per year and in Santa Monica, CA, and Chicago, IL, the hiring range for this position is $124,900 - $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.