Senior Manager, Distribution Marketing

工作概要:

As the Senior Manager, Distribution Marketing at Hong Kong Disneyland (“HKDL”), the incumbent will be responsible for development, implementation and execution of key sales distribution channel’s marketing strategies, cross-departmental communication/collaboration, and digital transformation. Deliver both sales ambitions and brand storytelling on these channels to drive business results.

Responsibilities:

• Translate business strategy into communication and content strategy in key sales distribution channels, included but not limited to direct channels, online travel agents/platforms, Social Commerce platforms and local travel agents. Develop the required content for bring strategy to executions.

• Contribute to integrated commercial plan for event and product launch and present to executive leaders

• Give strategic recommendations and guidelines on allocation of channels’ investment and media efficiency

• Understand and formulate shopper journey and insights. Collaborate and influence sales partners with best practices and marketing innovations

• Formulate trade education, trade events and engagement, and sales tools to achieve the objectives.

• Cover business segments included inbound tourist visitation and hotel stay, MICE business, corporate events, meetings, social catering, weddings and youth programs

• Manage budget planning and be responsible for the achievement of core KPIs

• Ensure product and content messaging in distribution channels are compliant to Disney standards

• Lead and train the team, work closely with various departments, channels and related third-party agencies, and continuously improve the quality of go-to-market activations and marketing and consumer brand experience.

• Develop and manage our vendor pool, who provide a wide range of services to the team, such as creative adaptation, photography/videography, printing, collaterals/premium design and production, etc.

Requirements:

• Bachelor degree holder in business or related discipline.

• At least 10 years of working experience in digital marketing with creative and media knowledge. Agency background is a plus.

• At least 5 years of international marketing experience (Mainland China, South East Asia, North Asia)

• Experience in channel strategy, channel management, marketing, trade marketing in a sizable organization of leisure, hospitality, entertainment, FMCG, Business management consultancy would be preferred

• Strong commercial market acumen and curiosity to learn and innovate

• Strong media planning, media purchase and negotiations expertise

• Excellent leadership, influencing power and collaboration skills in managing comprehensive projects

• Clearly define the consumer journey and understand role brand and channel plays

• Ability to organize, prioritize, and manage multiple priorities in a fast-paced and deadline-driven environment with minimal supervision and/or on a self-directed basis

• Strong verbal and written communication skills in English and Chinese in a highly organized, persuasive, and credible manner.

HKProfessional #LI-CL1