Senior Executive - Growth, Disney+ Hotstar

工作概要:

YOUR KEY RESPONSIBILITIES

• Planning and execution of all CRM marketing campaigns (Push Notifications, Emails, SMS).
• Incorporating a keen sense of user segmentation and content-user relevance.
• Own campaigns execution & measurement for all channels.
• Setting up & automating all key consumer Lifecycle Journeys across channels.
• Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns.
• Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels.
• Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention life cycles as well as win-back campaigns.
• Track, measure and analyze campaign performance & continuously optimize them.
• Document the learning.
• Experiment with new cohorts, messaging & channels. Analyze impact.
• Collaboratively work with Creative, Product, Content and Analytics teams to drive impact.

SKILLS & ATTRIBUTES FOR SUCCESS

• Hands-on experience with own end to end execution of CRM campaigns (Segments creation, Push notifications, Emails, SMS).
• An eye for detail is a must (ability to catch spell errors, creative non-alignment with copy, grammar, copy-time of the day relevance etc.)
• Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys).
• Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc.
• Experience in analyzing data-sets in excel/google sheets.
• Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders.
• High sense of ownership, curiosity to learn & great stakeholder management skills.
• Ability to thrive & adapt to an ambiguous environment. 

PREFERRED EDUCATION & EXPERIENCE

• A mature professional at least 2 years of experience in campaign management/setup on platforms like CleverTap, Salesforce Marketing Cloud, Netcore, Journey Builder or similar CRM automation platforms.