Programmatic Media Manager

工作概要:

Department/Group Overview:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. 

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities and Duties of the Role:

• Partner with team associates to develop, improve, and optimize both programmatic and digital media growth strategies driving global subscriber acquisition, conversion & efficiency
• Successfully ideate media strategy and lead team to manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
• Lead optimization strategy and campaign strategy and structure for programmatic and/or digital media campaigns to meet or exceed strict direct response goals
• Lead recommendation of budget optimization budget across programmatic and digital media placements to deliver positive return on marketing spend
• Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Lead strategy in development and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results
• Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
• Comfortably manage and delegate tasks to a team, ensuring and enforcing work is being distributed accordingly to meet team deadlines
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Requirements, Experience/Skills/Training:

• 4+ years paid media & acquisition experience required, with at least 2 years programmatic experience
• 1+ years Direct response experience
• Hands-on keyboard executional experience in Google’s Display & Video 360 and/or Yahoo DSP
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Strong understanding of 3rd party tracking, serving, and attribution technologies, primarily Google’s Campaign Manager, Adobe Analytics, and Kochava
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Sense of humor and desire to have fun!

Preferred Requirement, Experience/Skills/Training:

• Media agency experience
• Global/international media buying
• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

The hiring range for this position in New York is $97,200 to $130,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.