Marketing Manager (International market)

• Formulate and drive Go-to-market strategies and plans across individual markets to build Hong Kong Disneyland (HKDL) attendance and revenue through driving international visitation and spending 

• Conduct business reviews and applying the learnings into business strategies and plans 

• Establish partnership with Marketing functions and working teams (Activations, Customer Engagement, etc.) to implement marketing plans and deliver various initiatives 

• Staying on top of the dynamics of the markets’ macro, economic, and political changes impact the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts. 

• Understand the dynamics of travel industry via actively reaching out to industry players and relevant internal stakeholders, to develop insights and drive action to cope with the changes 

• Articulate market insights and size the market potentials of various international markets for driving strategic priorities of markets through incorporating inputs from Revenue Management and Analytics’ market demand projection, Consumer Insights’ research, Sales’ intelligence, etc. 

• Develop annual budget plans and by-quarter budget forecast. Portfolio-manage investments among markets and re-prioritize resources when the markets’ situation changes. 

• Partner with Consumer Insights to: (1) develop consumer understanding initiatives (e.g. focus groups); (2) track campaign performance and brand health measures; (3) evaluate potentials to tap various consumer segments 

Job requirements  

• Bachelor’s degree holder, major in marketing or business 

• 8 years of marketing experience, including at least 5 years of regional position with Profit & Loss management responsibility 

• Knowledge within the tourism industry will be an advantage 

• Good analytical skills in data interpretation and higher order of thinking skills to articulate and draw conclusions between diverse facts and abstract situations which may be pointing at different direction 

• Strong media know-how to derive media brief and assessment on media recommendations. 

• Strong creative judgment (including conceptual and copy) for evaluating recommended creative works. 

• Excellent stakeholders' management skills and project management skills  

• Fluent in English
   

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