Manager, Media Planning

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

The Media Planning Team at Disney develops innovative and strategic media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the Disney business.

Key Responsibilities:

• Lead media strategy/plan development and execution of full funnel media campaigns of brands & franchises of The Walt Disney Korea including Disney+.
• Work closely and create synergy with cross-functional teams including global/local contents teams, and brand team.
• Manage and lead day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team.
• Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across all paid media channels.
• Champion new and innovative media approaches, fostering a culture of continuous learning
• Incorporate audience data and strategy into overall Media Planning process.
• Make data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals.
• Provide feedback and guide junior team members to inspire their growth and development
• Stay on top of entertainment industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns.
• Work closely with growth media team to execute a cohesive, full funnel media strategy.

Qualifications:

• Bachelor’s degree or equivalent in Marketing, Business or a related field.
• Minimum of 15 years of relevant professional experience in media strategy & planning or media buying.
• Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans.
• Comfortable with complex, cross-functional projects across teams and leagues.
• Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners.
• Works with urgency, superior time management, problem solving skills and a critical thinker.
• Have good understanding of media analytics and can guide the media agency to deliver media plans and execute strategy with measurable ROI by monitoring and analyzing performance of campaigns against set KPI’s.
• Proficient in analyzing campaign data to glean insights and measure success.
• Knowledge of industry planning and research tools.
• Managing media agencies for execution of media campaigns.
• Entertainment industry knowledge is preferred.
• Excellent English communication skills in written, and decent level in verbal.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.