Manager, Marketing Operations LATAM

工作概要:

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

In this role, you will leverage your managerial and specialized knowledge of end-to-end messaging channel solutions to support marketing strategies within a key functional area of a major global region. You will be accountable for your team’s approach to end-to-end solutioning, including measuring impact and providing insights. Your role is crucial for ensuring a high-quality user experience, which involves overseeing a rigorous quality assurance process and facilitating intra-team peer feedback. Additionally, you will play a central role in driving user engagement improvements by tuning our messaging to specific cohorts for greater relevancy.

The Marketing Operations Manager will be responsible for:

• Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
• Provides custom or experimental solution design against a marketer strategy requirement and gains marketer acceptance of the solution.
• Builds messaging solution and conducts self-quality assurance testing.
• Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
• Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
• Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.
• Manages direct reports through weekly sprint planning, sounding board resource, and career development.
• Engages with executive leadership on operating framework refinement, team insights, and quarterly initiative alignment.

What we need from you to be part of this story:

• 5+ years of work experience in marketing operations, analytics, or equivalent applied roles
• Experience working in and/or managing agile teams
• Required CRM platform management (braze, salesforce marketing cloud or similars).
• Applied coding of template scripting languages (e.g. liquid, handlebars)
• Working knowledge of messaging best practices (email, push, in-app)
• Experience conducting experiments to minimize bias against the experimental design
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Excellent communication skills with globally diverse cultures
• Curious and analytic mindset, striving to continuously improve expertise
• Ability to be on-call when business critical launches occur
• Advanced level of English

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney