Intern, Regional Marketing, Disney Consumer Products - Jan to Jun 2025

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories. The Regional Marketing Intern would provide creative and administrative support to the regional marketing team.

This role will gain exposure in the planning and execution of marketing and communication strategies and activities, collaborating across other lines of businesses in Disney in the delivery of integrated consumer product marketing initiatives across Southeast Asia, Middle East & North Africa (SAMENA).

The role will be responsible for the marketing campaign planning and deployment of Mickey In Real Life, Disney Summer Festival (Stitch) and Marvel 2025. The position will be providing advice on the planning and implementation of digital and retail campaign ideas and will be coordinating all aspects of operational workflows across the region ensuring all country marketing teams within SAMENA are deploying this campaign and have all assets and information to successfully deploy this campaign locally.

Responsibilities:

Dedicated Project: Mickey In Real Life, Disney Summer Festival (Stitch) and Marvel 2025

• Coordinate the campaign across all markets for SAMENA
• Formulate social media engagement strategies
• Execute organic/paid social media content plan to give exposure to regional and local licensees
• Research on suitable influencers for a seeding outreach
• Deploy AR experiences for a social UGC activation across all markets for SAMENA
• Collate marketing activation event details across SEA markets for exposure on Disney websites

Supporting:

DCP Retail Marketing Campaigns

• Ideate marketing activations for upcoming campaigns
• Update and maintain campaign calendars
• Build signature campaign decks in accordance to TWDC design templates
• Manage the assets and distribution to key stakeholders
• Post—campaign reporting: Analyse results of the campaigns and share with markets as best practice

DCP Digital Marketing Campaigns

• Research on latest digital trends relevant to Disney
• Ideate/lead brainstorming of digital content ideas for each campaign
• Vendor liaison responsibilities to ensure projects adhere to timelines and budgets
• End to end Project management of digital content involving both internal and external stakeholders

Overall

• Actively participate and support brainstorming sessions, business reviews and campaign reviews
• Think creatively to produce new concepts/ideas, while working with available assets
• Liaise with different lines of business and learn synergy for marketing campaigns

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2025
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume
• Indicate your marketing portfolio link in your resume and application

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing, Communications, Media, Design, or a related field
• Knowledge or interest in Digital Marketing and/or Visual Merchandising is a plus
• Active user of social media channels who stays up to date on trends and new developments
• Interest or fan mentality for our brands and characters
• Highly self-motivated and meticulous with a strong passion for retail and marketing
• Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways
• Passionate team player with a never-ending curiosity
• Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
• Strategic thinker with good communications skills
• Creative mindset with the ability to leverage on data to develop strategy/decisions
• Proficient in MS Office, Adobe Photoshop and Keynote
• Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.