Intern, Loyalty and Partnerships, Disney+ - Jul to Dec 2024

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world. 

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The intern will gain exposure in the planning and execution Disney+ loyalty program (Disney+ Subscription perks) across SEA, HK, and TW to drive brand advocacy, retention, and engagement.

The intern will be involved in planning and implementing the loyalty campaign ideas, coordinating all aspects of operational workflows across the region, and ensuring all country marketing teams, Line of Businesses (LOBs) are kept abreast of the roadmap and tracking the performance of the executed campaign.

Responsibilities:

Maintain and execute the Loyalty Campaign roadmap

• Ideate and execute loyalty roadmap
• Update and maintain campaign calendars, including tracking performance, and share with markets as a best practice
• Establish and manage relationships with Disney+ Brand Leads, cross LOBs, Legal, Disney+ Product Teams
• Manage the assets and execution workflow
• Trend hacking/competition tracking – keep a close eye on what the OTT players in the region are doing in the loyalty space
• Test and learn approach

Overall

• Actively participate and support brainstorming sessions, business reviews and campaign reviews
• Think creatively to produce new concepts/ideas, while working with available assets
• Liaise with different lines of business and learn synergy for marketing campaigns

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2024
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Communications, Media, Design, or a related field
• Interest or fan mentality for Disney, Pixar, Star Wars and Marvel
• Highly self-motivated and meticulous with a strong passion for consumer marketing
• Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways
• Passionate team player with a never-ending curiosity
• Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
• Strategic thinker with good communications skills
• Creative mindset with the ability to leverage on data to develop strategy/decisions
• Proficient in MS Office, Adobe Photoshop and Keynote
• Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI