Intern, Digital & Social Media Marketing - Jul to Dec 2024

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Integrated Marketing team at Disney Southeast Asia is responsible for the creative advertising, research, media, publicity, and promotion of movies and shows released in cinemas and on our streaming service, Disney+ / Disney+ Hotstar in the region.

Our portfolio of brands include Disney, Pixar, Marvel, Star Wars, 20th Century, National Geographic, and more, providing unprecedented access to the company’s incredible slate of feature-length films, documentaries, live-action and animated series, renowned classics and short-form content.    

Integrated Marketing’s Digital team leads organic and paid activity across owned, earned and paid social and digital channels with thumb-stopping social content, high-impact digital advertising, insights-driven strategy planning, robust data & marketing technology integrations as well as openness to innovation. Our mission is to drive brand and title awareness, social buzz, and achieve business goals for movie ticket sales and Disney+ subscriber retention.

We are looking for a Digital & Social Media Marketing Intern. The candidate will gain exposure and understanding to the planning and execution of social media and digital campaigns for our movies and shows in cinemas and on Disney+, inclusive of social calendar planning and publishing, agency briefing, media strategy and planning, as well as campaign reporting.

Responsibilities:

• Work with the team to develop social media plans/calendars for our movies and shows
• Coordinate social content and asset rollouts, reviews and approvals
• Support in campaign briefing, communications and alignments to agencies
• Participate in ideation and scripting for publicity content featuring our talents as applicable.
• Support in paid media strategy and planning, regularly checking campaign performance to identify opportunities for paid amplification and recommending optimizations
• Learn performance data analysis using campaign dashboards and reports to derive actionable insights
• Participate in the organization of social contests and coordination with Influencers where required
• Contribute to social coverage of marketing events where required
• Coordinate with Disney’s other teams and Partners for cross-business campaign support
• Stay up to date with emerging trends and behaviours on social and digital channels, sharing inspiration with the team
• Participate in any other ad-hoc projects as assigned

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between July to December 2024
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Communications, Media, Business or a related field
• A social- and digital-native, passionate about social media platforms, content creation and digital marketing
• Interest or fan mentality for movies and pop culture in general. Disney, Pixar, Star Wars Marvel as well as Hollywood and Korean content is a plus
• Experience in digital advertising, influencer marketing, marketing dashboards and/or data analysis is a plus
• Proficient in MS Office, Google Doc tools, and Keynote. Adobe Photoshop is a plus.
• Working knowledge of social media management tools such as Meltwater or Sprinklr is a plus
• Highly self-motivated and meticulous
• Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways
• Passionate team player with a never-ending curiosity
• Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
• Strategic thinker with good communications skills
• Creative mindset with the ability to leverage on data to develop strategy/decisions
• Excellent command of written and spoken English

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI