Influencer Marketing Associate Manager
申請 稍後繼續申請 Job ID 10106074 職位地點 格倫代爾, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 張貼日期 2024/11/18工作概要:
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.
Job Summary:
As part of the wider Influencer Marketing team, the Influencer Marketing Associate Manager will work closely with the Manager, Influencer Marketing to support the execution of Disney Entertainment’s influencer marketing campaigns. This role will be heavily focused on the logistical and tactical details of pre and post-campaign execution which include communicating with influencers, tracking posts, creating talent/campaign pitch decks, and maximizing efficiency of campaign execution. This role will play an integral part in the day-to-day operations of influencer marketing, helping to ensure smooth collaboration between internal teams and external partners.
They will also be pivotal in assisting critical processes during the contracting and campaign execution process by maintaining uniform and streamlined communication between internal stakeholders (brand partners, legal, clearances, Contingent Workforce Management, and 3rd party platform partners).
Responsibilities include:
Support the execution of influencer marketing campaigns from inception to completion, ensuring alignment with campaign objectives and goals.
Support campaign workflows for all activations across Creative Strategy, Influencer Relations and Campaign execution
Manage Disney’s creator onboarding process and respond to inquiries to expand Disney’s collaboration with a diverse range of influencers
Identify influencers for campaigns and modify external-facing talent lists, creative strategy pitch decks, etc.
Draft and send communication, manage correspondence, and develop wrap reports at the end of campaigns
Facilitate Disney influencer onboarding approvals and vetting process required for independent contractor influencer hires.
Support on-site at events such as conventions, premieres, marketing stunts, set visits, etc. Domestic and/or international travel may be required.
Coordinate with Ops team to initiate and complete vendor setups and payments.
Support Creative Strategy team to build out and design campaign pitch decks for executive review.
Basic Qualifications:
3+ years of relevant experience
At least 3 years’ experience at a studio, brand or agency with a focus on influencer marketing, influencer relations, PR, or digital marketing
Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.
Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).
Experience working with legal and finance partners to facilitate contracting and vendor payments.
Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.
Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.
Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.
The hiring range for this position in Glendale, CA is $89,000 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於 The Walt Disney Studios:
超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC, 其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。