Executive Director, Integrated Marketing
申請 稍後繼續申請 Job ID 10087141 職位地點 首尔特别市, 大韩民国 有意工作的公司 The Walt Disney Company (APAC) 張貼日期 2024/04/15工作概要:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with a rich history spanning nearly a century. From beloved animated classics to groundbreaking live-action films, iconic theme parks, immersive experiences, and leading-edge digital content, Disney continues to entertain and inspire audiences around the world.
Position Overview
We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market. This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.
Responsibilities
- Lead a high-performing marketing team responsible for Disney’s Brand (Disney/Pixar, Marvel, Star Wars and National Geographic) & Franchise marketing, digital marketing, and global & local content marketing, fostering a culture of creativity, collaboration, and excellence.
- Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels.
- Drive brand development and positioning strategies to reinforce Disney's storytelling, creativity, and innovation, while adapting to changing consumer preferences and market dynamics.
- Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels, including social media, experiential marketing, and influencer partnerships, to drive audience engagement and loyalty.
- Collaborate closely with business unit leaders, content creators, and distribution partners to align marketing efforts with strategic priorities and revenue objectives.
- Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs, optimize resource allocation, and drive continuous improvement in marketing performance.
- Represent Disney at industry events, conferences, and partnerships, to enhance brand visibility, forge strategic alliances, and drive thought leadership within the local entertainment industry.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- 15+ years of senior-level experience in marketing roles, with a proven track record of driving strategic marketing initiatives and delivering measurable results in the entertainment, media, or consumer products industries.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals in a dynamic and fast-paced environment.
- Excellent communication in both Korean and English.
- Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
- Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement, combined with a passion for Disney's unique heritage and creative legacy.
- Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration across diverse business units and geographies.
- Experience working in global markets and a strong understanding of equity and including is highly desirable.
關於 The Walt Disney Company (APAC):
70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Korea), LLC, 其所屬的業務部門是 The Walt Disney Company (APAC)。