Editorial Director, Integrated Storytelling - National Geographic

工作概要:

The National Geographic brand has a wide range of consumer touchpoints—from our signature editorial magazines and website to our highly scaled social media presence to our television programming on linear and streaming to documentary films, books, outdoor apparel and other products, travel experiences, and the original scientific research and storytelling of our partners at the National Geographic Society. Integrated Storytelling is a cross-functional field aimed at improving the impact of our work across these touchpoints.

What You Will Do:

The Editorial Director of Integrated Storytelling sits within the Editorial team, reporting to the Editor in Chief, and leads the development and execution of creative editorial concepts for our print, digital, and social platforms that bring to life our Integrated Storytelling priorities. This role works closely with counterparts across the National Geographic brand, particularly in TV/film and social media, and works in a matrixed fashion to ensure alignment across all groups and the strategic application of resources to drive the highest quality editorial work. This role provides an opportunity for a strategic and creative problem solver to have meaningful impact across National Geographic’s entire content universe! He/She/They Will:

• Lead the development of creative editorial concepts for print, digital, and social platforms in support of brand integrated storytelling priority projects, securing buy-in from stakeholders and partnering with integrated planning team on the development of timelines, budgets, etc.
• Partner with editorial leads to assemble project teams to implement concepts and determine timing and budgets, and manage project teams to drive projects to completion
• Serve as key editorial point of contact for all integrated storytelling priorities, sharing information, collaborating on requests, managing changes in timing and prioritization
• Liaise with counterparts in TV/film development to stay abreast of pipeline and provide input on editorial opportunities and interest in projects, and to share editorial initiatives with the potential to develop within TV/film and/or other areas
• Liaise with counterparts across all National Geographic brand touchpoints, including books, consumer products, and the National Geographic Society to collaborate on projects, solicit and incorporate feedback, and develop new ideas
• Serve as hands-on editorial lead on key integrated storytelling projects, managing creative work from inception to completion in partnership with visual, creative, digital, and social teams
• Build network of contributors suited to integrated storytelling projects across media types, including writers, photographers, producers, videogaphers, on-camera talent

Required Qualifications & Skills:

• 8+ years of professional editorial experience in consumer media brands, ideally in progressively senior roles and managing and mentoring other creatives, either directly or indirectly
• Experience working across both print and digital platforms, and in developing content for social media
• Deep foundational knowledge of developing, creating, and implementing editorial concepts of at least one media type (e.g., text, photography, video) is essential—ideal candidates will have strong working knowledge of content creation across multiple media types
• Outstanding editorial judgement and a highly creative approach to developing multimedia content programs across multiple platforms
• Proven track record of developing and implementing impactful and/or award-winning editorial content
• Fluency with developing presentations (e.g., Keynote, PowerPoint) that bring creative concepts to life and exceptional presentation skills
• Excellent organizational, planning, and time management skills and ability to prioritize in a fast-paced, dynamic environment
• Excellent interpersonal skills and ability to influence and drive results working with a wide variety of individuals across subject areas within a matrixed environment
• Excellent oral and written communication skills
• ·Solid knowledge of the media landscape and business across content types and platforms

National Geographic Content is devoted to illuminating the wonder of our world and inspiring people to protect it through our storytelling across platforms, including television and film in linear and streaming, print and digital experiences, and social media, where we have more followers than any other brand in the world. The National Geographic Editorial team is responsible for engaging both new and existing audiences through the creation and distribution of best-in-class content for our magazines (National Geographic, National Geographic Kids and Little Kids, National Geographic History, and single-topic newsstand specials), digital platforms (NationalGeographic.com and our app), and social accounts. We work across all media types, including photography, video, text, graphics and data visualization, cartography, and interactive digital experiences. Our primary aim is to use our storytelling to drive growth in followers, engaged newsletter audiences, subscribers, and loyal users who stay with us because they love how we inspire, entertain, and inform them.