Brand Insights Manager

工作概要:

About the Role and Team

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number-one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Hulu’s Consumer and Market Insights team seeks a Brand Insights Manager who will be an exceptional addition to our Insights and Analytics team. As a Brand Insights Manager at Hulu, you will support its primary research initiatives around the Hulu brand, the product, and the audience. This role will focus on working with the Brand Insights team to design research, interpret data, translate it into actionable ideas, and create stunning PowerPoint/Google Slide reports supporting the company’s Marketing, Product, Partnership, and Distribution teams.  The right person for this role is passionate about storytelling with consumer data and making an impact with insights while comfortable juggling multiple complex projects simultaneously.

*This position is an on-site position located in Santa Monica, CA

What You Will Do

• Develop actionable insights and strategies to address critical business objectives by synthesizing relevant data sources (primary, secondary, or first party) to tell a clear and holistic story.
• Much of Hulu’s primary research is conducted in-house. Candidates should be comfortable writing questionnaires, working with various internal databases, analyzing raw data, creating reports from scratch, and presenting and sharing those results with multiple stakeholders.
• Work with the Insights and Analytical team and critical Marketing, Partnership, Product, and Distribution stakeholders to frame research objectives/plan.
• Coordinate with research partners (both internal and external), ensuring processes are running smoothly.
• Synthesize primary and secondary data from multiple sources (i.e., Nielsen, MRI, SNL Kagan) to tell a holistic story.  Identify and translate market trends and customer insights into actionable ideas and strategies.
• Collaborate across Hulu and Disney+ Insights teams.
• Thinks strategically in identifying research needs to support business goals across different business units
• Strong collaborator who can effectively influence a diverse set of stakeholders
• Stay abreast of television, OTT, and research industry news, trends, and best practices.

Required Qualifications

• BA/BS in social sciences, marketing science, applied research, or related field
• 4+ years of research experience, preferably in the entertainment/tech industry or at a market research supplier focused on the Entertainment/Technology vertical
• Strong PowerPoint/Excel and Google Sheets/slides skills, analytical tools (SPSS), as well as survey tools (Qualtrics/Survey Gizmo)
• Experience with SPSS or other analytical tools such as R/SAS/SQL
• Proven experience with various secondary/syndicated research tools (Nielsen, MRI, and SNL Kagan)
• Passion for understanding consumer needs and attitudes and translating them into business strategies, particularly in the technology, media, and/or entertainment sectors.
• Subject matter expertise in understanding consumer behavior in a subscription business
• Deep understanding of a variety of market research methodologies and their applications to achieve actionable insights and KPI impact
• In-depth knowledge of Brand Tracking, Brand Positioning, and Brand Strategy
• Excellent data analysis skills and detail orientation, particularly with large quantitative or qualitative data sets
• Excellent verbal and written communication skills and data visualization skills
• Highly organized and detail-oriented with the ability to work under pressure and handle multiple projects
• Proactive, adaptive, collaborative, and inclusive team player

Preferred Qualifications

• Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
• Advanced statistics capabilities

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

           

The hiring range for this position in Santa Monica, CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.