Associate Manager, Marketing (CRM, data analytics, Salesforce Marketing Cloud)
申請 稍後繼續申請 Job ID 10054750 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2023/07/07工作概要:
Job Summary:
Development and implementation of data-driven Customer Relationship Management (CRM) analytics plans to drive lifetime value from Hong Kong locals, China and international markets.
Responsibilities:
- Develop and manage multi-channel engagement campaigns (Email, SMS, In-app Message Push, Social Ad and WeChat) by partnering with Market Strategy, Activation, Technology teams.
- Build interactive dashboards for campaign and business performance reviews to facilitate data-driven business decision process
- Develop marketing use case and database profiling. Responsible for 1st party data acquisition and implement system integration/data enrichment ideas to drive segmentation efficiency
- Implement tracking & reporting mechanisms (using Salesforce, Adobe Analytics and Google Marketing Platform) to measure and improve campaign effectiveness.
- Keep track on new CRM solutions and suggest engagement initiatives that builds brand loyalty
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices
Basic Qualifications:
- Bachelor’s degree holder
- 5+ years in CRM or loyalty program management, with focus in data and analytics
- Hands on experience and proficiency in SAS, SQL and Python
- Hands-on experience in Database and CRM platforms tools, e.g. Salesforce Marketing Cloud, Braze, Adobe Campaign (or similar Email Marketing platforms)
- Practical experience in dashboard development (requirement collection, build and deployment) using Tableau/ PowerBI, or other tools
- Strong sense in data analysis and capable to integrate and analyze data from multiple sources and generate actionable insights
- Proven track record of delivering data-driven CRM campaigns and CRM growth strategies
- Highly organized and result-driven. Must be a team player while with a strong ability to self-manage
- Ability to manage multiple projects under time pressure while maintaining strict attention to detail
- Basic understanding of HTML5/ CSS
- Excellent communication skills in verbal and written Cantonese, English, and Mandarin
#LI-GN1 HKProfessional
關於 Hong Kong Disneyland Resort:
香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中,在八個不同園區可盡情探索,親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店,令旅程更加完美。香港迪士尼樂園全心投入服務香港社區,致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務,關愛社會上有需要人士和家庭,啓發兒童和青少年的創意,更推動環境保護及健康生活。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort。