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Be Part of the Story

Media and Marketing Strategy Director - Marvel, Disney+, Pixar, Nat Geo & Searchlight

申請 稍後繼續申請 Job ID 10078641 職位地點 Richmond, 澳大利亞 有意工作的公司 The Walt Disney Company (APAC) 張貼日期 2024/02/09

工作概要:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

A fantastic Leadership opportunity has become available to join Disney as a Media and Marketing Strategy Director. This role will be the strategic lead on all brands in their portfolio—managing the content pipeline and challenges, setting the strategic vision, and proactively surfacing opportunities. The Media and Marketing Strategy Director will set strategic direction for their brands via high quality outputs across research, insight development and creative ideation, using our research tools and platforms to create actionable insights for the marketing of our brands and content.

The Media and Marketing Strategy Director will be responsible for developing and executing an effective, data-led media strategy that maximizes the visibility, reach, and connectivity of the brands in their portfolio. They will lead the process of strategic media planning/execution, manage and supervise the brand and content and campaign leads in day to day media management while also serving as a resource for the team.

You will be a strategic thinker, who can divorce the detail and set out clear thinking and will be able to translate strategic direction into executional guidance for audience, channel selection and key themes. They will be required to collaborate with internal teams and partners to build and execute on strategic recommendations that will be brought to market across multiple channels.

The Media and Marketing Strategy Director is ultimately the decision maker when it comes to the strategy of any marketing campaign and will ensure strategic recommendations are evident in implementation.

This role will report into the VP, Integrated Marketing, ANZ and will lead a team locally.

Ideal experience:

  • A minimum of 10 years+ experience in marketing, ideally media-focused
  • You will already be an experienced strategist in either a media agency or other marketing environment, adept at audience identification
  • Media expertise including a deep understanding of digital and traditional media, media planning/buying, and above and below the line media metrics
  • Experience in  research and insight development using research tools and platforms
  • Highly skilled in strategy development and translating that strategic direction into executional guidance
  • Strong ability to interpret and analyse first party data to generate actionable insights
  • Experienced in managing across a matrixed business and in driving campaign delivery across a range of business areas.
  • Experience in creating consumer orientated, holistic, major marketing campaigns with a solid background in executing creative across a broad media spectrum (ATL & BTL).
  • Experience developing marketing and communication strategy, through to execution and accountability across key metrics,
  • Demonstrable experience of providing inspiring and motivational leadership
  • Experience in working within a matrixed US owned corporate structure or a multi-national company with multiple stakeholders an advantage.

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.



關於 The Walt Disney Company (APAC):

70 多年來,The Walt Disney Company 一直為亞太地區的消費者提供娛樂,並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Australia) P/L, 其所屬的業務部門是 The Walt Disney Company (APAC)

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