Skip to Main Content
EN
The Walt Disney Company. Be you. Be here. Be part of the story.

Be Part of the Story

Senior Executive – Advertising Sales, Star Pravah

申請 稍後繼續申請 Job ID 10079874 職位地點 Mumbai, 印度 有意工作的公司 The Walt Disney Company (India) 張貼日期 2024/04/24

工作概要:

About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Pravah. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Context:

Star Pravah is our leading General Entertainment Channel in Maharashtra and is a critical part of any client's plan in the state of Maharashtra. It is the top performing channel in the market with no close competition and hence contributes significantly in terms of revenues. Pravah Pictures is the biggest platform in Maharashtra movie premieres and boasts of a library of all recent hits. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Key Responsibilities:

Strategic / Policy related KRAs

  • Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
  • Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
  • Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
  • Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
  • Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

  • Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
  • Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
  • Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
  • Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. 
  • Business development to identify new clients

Financial Accountability / Commercial Impact

  • Accurate monthly revenue projections
  • Meet or exceed monthly/quarterly/annual targets
  • Achievement of CPRP benchmarks and high market share
  • Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
  • Continuously strive to identify opportunities to maximise revenue opportunities

Performance Measures:

  • Monthly / Quarterly / Annual Revenue
  • Price / yield
  • Client Count (Effective coverage)
  • Accuracy of projections and productivity

Qualifications:

•                MBA degree holder with 4-6 years of sales experience

Personal Attributes:

•                Business acumen

•                Networking and relationship building

•                Collaboration

•                Learning agility

•                Analytical thinking

•                Result orientation

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.



關於 The Walt Disney Company (India):

Star India 在過去 30 多年裏定義了印度媒體的格局,如今是該國領先的媒體集團之一,在印度以及其他 100 多個國家,每月的觀眾人數超過 7 億。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Star India Pvt Ltd (SIPL), 其所屬的業務部門是 The Walt Disney Company (India)

申請 稍後繼續申請