Assistant Manager, Performance Marketing, Disney+

工作概要:

Job Summary:

• The Assistant Manager, Performance Marketing will report to the Manager, Performance Marketing and will be responsible for assisting with the day-to-day management of performance marketing initiatives for the Japan market. You will be supporting the execution of initiatives across various performance marketing channels (paid/owned).
• To succeed in this role, you should have strong knowledge of digital media marketing and experience managing multiple projects at once. We are looking for a team player with strong communication and problem-solving skills.

 Responsibilities:

• Provide support across Growth Marketing Initiatives:
  • Provide support to Performance Marketing Manager with the ongoing management / optimization of digital campaigns and test programs across performance marketing channels, including the monitoring of local channel trends
  • Assist in the project management of local Performance Marketing initiatives working with internal and external stakeholders in ensuring timely delivery and launch
  • Assist in delivering against target CPA and subscriber acquisition volumes
• Performance Marketing Campaign Management:
  • Able to gather and define project requirements and adapt in a fast-changing environment with a degree of flexibility
  • Assist in the monthly planning of Performance Marketing campaign priorities and ensure all campaign requirements for respective channels are adhered to
  • Work with the creative and channel teams to prepare all campaign assets, and ensure approval for distribution and trafficking as per planned dates
• Collaboration:
  • Work with wider marketing teams internally to integrate growth marketing initiatives with broader marketing plans
  • Support the Growth Marketing team in partnering with regional and global teams on sharing of best practices and plans
  • Record minutes of global calls, and follow up on key action points
• Reporting:
  • Manage weekly local and regional reporting, as required

 Competencies & Core Attributes:

• Analytical mind-set, strategic thinker
• Effective relationship builder, and a collaborative, constructive team player
• Positive attitude and flexible of thought, champions change and drives results
• Curious, resourceful and a creative problem-solver
• Discreet and able to follow strict commercial confidentiality disciplines
• Able to work well with ambiguity, and comfortable working in a fast-paced environment

Desired Qualifications:

• 3+ years’ experience in related marketing roles
• Proven experience within digital media and programmatic platforms
• Marketing Strategy and Operations: A fundamental understanding of best-practice across programmatic digital, from customer identification and segmentation, to strategic planning, campaign implementation, measurement and optimization.
• Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
• Native level fluency in Japanese and business level English
• Loves content!