Skip to Main Content
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Public Relations Manager

申請 稍後繼續申請 Job ID 10031039 職位地點 Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Parks, Experiences and Products 張貼日期 2023/01/25


Job Summary

The Public Relations Manager establishes strategy and implements all PR activities that support a myriad of Walt Disney World Theme Parks, Resorts, and other operations and lines of business. Success is measured in ability to drive relevant Disney stories and content across the full spectrum of mainstream media – print-digital, broadcast and related social channels, as well as select Disney-owned channels such as the Disney Parks Blog.

Working in a newsroom environment, the successful Manager brings strong creative skills to the role and is able to build relationships with journalists and other influential contacts. Success is also measured in ability to develop groundbreaking PR plans, execute one-of-a-kind events, and ideate creative new ways to garner media coverage. This Manager also collaborates closely with other Communications, Marketing and Operations teams. This position reports to a Walt Disney World Public Relations Sr Manager.


Job Responsibilities of the role include, but are not limited to: 

  • Develop story ideas and pitch local, regional and national consumer print-digital outlets and broadcasters, as well as select trade media
  • Create and execute annual PR plans supporting specific Walt Disney World businesses
  • Collaborate with Marketing Strategy, Promotions, Synergy and other marketing-promotional partners to ensure PR strategy and tactics align with broader Company business goals
  • Work closely with PR Managing Editor and others to develop a broad range of assets such as photography, b-roll and produced video packages
  • Partner with Walt Disney World Public Affairs, Content Creation and Digital Integration, and other teams to identify shared story opportunities and ways to maximize content
  • Create special events that showcase new products and generate exposure (grand openings, press events, fams, etc.)
  • Potentially manage relationships with Corporate Alliances, Operating Participants, third-party agencies, contract labor, etc. 
  • Ensure all content and its creation mirror Disney standards of diversity, equity and inclusion

Basic Qualifications

  • Minimum five years demonstrated experience in developing strategic and creative integrated PR communication plans
  • Bachelor's degree in Communications, Journalism, Public Relations, or equivalent
  • Outstanding content creation skills including news- and creative-writing and expertise managing photo-video productions
  • Able to build effective relationships with news media, business partners, senior leaders and other influential individuals
  • Working in a newsroom or pitching and/or writing for major US news outlets (print-digital, broadcast and related social)
  • Experience planning and executing special events, such as grand openings, media stunts and site visits
  • Capable of managing constantly changing work priorities in a deadline-oriented, time-sensitive environment
  • Comfortable working with a wide range of leaders and personalities, from operations support personnel to senior executives
  • History of developing and implementing PR plans and managing budgets

Preferred Qualifications

  • Experience engaging celebrities is a plus
  • Fluency in Spanish and/or Portuguese is a plus
  • Knowledge of Walt Disney World Resort and related products preferred
  • Skilled at identifying and leveraging new technologies to advance communication highly desirable
  • Brings continual innovation and transformative thinking to the workplace while simultaneously maximizing mainstream media storytelling for the future

關於 Disney Parks, Experiences and Products:

Disney Parks, Experiences and Products 是公司全球業務的樞紐,透過主題樂園、度假村、郵輪和度假體驗以及消費品,包括玩具、服裝、書籍以至電玩遊戲等的各種消費品,將迪士尼的故事、卡通人物及特許授權產品融入生活。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 Walt Disney Parks and Resorts U.S., Inc., 其所屬的業務部門是 Disney Parks, Experiences and Products

Walt Disney Parks and Resorts U.S., Inc. 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

申請 稍後繼續申請