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Be Part of the Story

VP - Media Strategy (ABC Entertainment)

申請 稍後繼續申請 Job ID 874947BR 職位地點 伯班克, 加利福尼亚州, 美國 有意工作的公司 ABC Entertainment 張貼日期 2021/10/17

工作概要:

ABC Entertainment is seeking a seasoned media executive to lead the planning and execution of paid media campaigns for its scripted and unscripted series and specials. The ideal candidate comes with a proven track record of building innovative and breakthrough media campaigns that effectively balance efficiency and scale. They must come with a deep understanding of all marketing channels and experience in tune in media.

職責:

  • Provide senior level paid media strategy for ABC Entertainment’s series and specials. Campaigns include consumer, trade and select affiliate programs.
  • Develop innovative and creative media campaigns that drive awareness, intent and tune-in across linear and streaming platforms.
  • Management of media agency.
  • Closely partner with the digital media, strategy and creative teams in development and execution of plans.
  • Partner with research and the data and analytics team to inform development of modeling tools, data collection and application of insights to the media planning process. Develop custom research opportunities for new paid media strategies and tactics. Manage strategic implementation of learnings and results.
  • Provide voice and representation for ABC Entertainment in cross-company media negotiations and strategy councils.
  • Present media campaigns, insights and strategy to senior management, internal partners, affiliates and producers.
  • Facilitate the sharing of learnings and best practices across the broader Disney General Entertainment marketing division.

基本條件:

  • Expert in all facets of media including: broadcast television, cable, digital, radio, print, OOH, social, programmatic and CTV.
  • Minimum of 10+ years of working experience at a media agency, television network/studio/streaming service or similar work experience.
  • Sound understanding of television landscape including macro trends, business models, tune-in strategies, and consumer habits
  • Excellent communication skills with the ability to craft a story, communicate and present it to executives, team members, and outside agencies.
  • Proven track record of 360 media executions and first to market activations.
  • Thinks both creatively and analytically.
  • Excellent relationships and reputation among the media community.
  • Strong written and verbal communication.
  • Proven managerial track record leading direct reports.

基本學歷要求:

  • Bachelor’s degree or equivalent work experience.



關於 ABC Entertainment:

Disney Media & Entertainment Distribution (DMED) 涵蓋本公司的國際業務單位及各種直達消費者串流服務,將技術、媒體發佈及廣告銷售結合至單一業務界別,從而為世界各地消費者創造和呈獻度身訂造的娛樂體驗。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 American Broadcasting Companies, Inc., 其所屬的業務部門是 ABC Entertainment

American Broadcasting Companies, Inc. 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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