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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Sr. (Data) Marketing Scientist

申請 稍後繼續申請 Job ID 882491BR 職位地點 伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 張貼日期 2021/11/04

工作概要:

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Marketing Science is an applied science team within The Walt Disney Studios Marketing organization. The team is interdisciplinary and cross-functional. Members of the team draw on knowledge and expertise from a wide range of academic disciplines, but primarily in areas related to applied mathematics and the social sciences, in order to advance data-driven marketing at The Walt Disney Studios. Depending on their backgrounds and interests, they may engage in market research, experimentation, forecasting, causal measurement, optimization, or data-related automation. Marketing Science is a part of The Walt Disney Studios Performance Marketing and is closely integrated with Performance Marketing operations. Members of the Marketing Science team generally learn about the advertising and marketing technologies that connect these operations in order to find opportunities to improve marketing effectiveness.

職責:

  • Oversee or carry out all aspects of quality market research, including oversee proper sampling, assign sample weights, participate in survey / research design, and validate survey programming.
  • Design innovative research studies that uncover not only consumer trends and behavior but also the beliefs, values and motivations of consumers
  • Use discrete choice models and other advanced analytic techniques to better understand the way consumers make decisions
  • Use unsupervised learning models and other advanced analytic techniques to produce and evaluate data-driven customer segmentations for various marketing purposes
  • Synthesize audience and consumer insights into compelling narratives for business stakeholders in The Walt Disney Studios Marketing organization
  • Coordinate work with other research teams at The Walt Disney Company

基本條件:

  • 7+ years of related experience/training—can be combined between professional experience and graduate-level academic training
  • 4+ years of professional experience
  • Demonstrated knowledge of media and marketing as well as a desire to learn more
  • Demonstrated knowledge of the entertainment / media industries
  • Outstanding business acumen in addition to strong technical skills
  • Proven creative problem-solving, decision-making and critical thinking skills
  • Demonstrated outstanding interpersonal skills, including ability to partner with others to handle multiple priorities in a rapidly changing environment
  • Demonstrated strong written and verbal communication skills
  • Strong ability to simplify complex analytics into clear recommendations that are easily understood and executable
  • Ability to work independently as well as across teams in a diverse, international, collaborative environment
  • Demonstrated strong leadership skills
  • Proven ability to organize, prioritize, and balance concurrent projects and sustainment activities
  • Proficiency in performing exploratory quantitative analysis
  • Proficiency in fitting, evaluating, and interpreting relevant statistical or machine learning models
  • Proficiency with R or Python
  • Demonstrated experience with SQL, would be an asset
  • Demonstrated experience with Tableau or other data visualization tool

基本學歷要求:

  • Bachelor's degree with significant academic exposure to formal or quantitative methods
  • Graduate degree (Master’s or Doctorate)—with significant graduate-level academic exposure to formal or quantitative methods is a strong asset
  • Demonstrated academic achievement in statistics and probability—typically involving graduate-level coursework
  • Further demonstrated academic achievement in areas related to specialization. For the market research specialization, areas might include psychology, sociology, cognitive science, or marketing. For the data science specialization, areas might include applied mathematics, statistics, machine learning, or computer science



關於 The Walt Disney Studios:

超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 ABC, Inc., 其所屬的業務部門是 The Walt Disney Studios

ABC, Inc. 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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