Sr. Analyst, Marketing Planning & Analytics

工作概要:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+!

The Growth Marketing team is seeking a Sr. Analyst who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. The role will be responsible for one or more dedicated region(s) (DOMESTIC, EMEA, APAC, LATAM).

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and top-tier planning skills to the role.

The role will include assessing factors impacting resource allocations around the globe and considering which countries and digital channels should have heavier investment versus less.

We are looking for a detailed candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have some experience in statistical and financial modeling and have experience in defining and automating data-driven decision marketing.

The pace and cadence for change at DSS necessitates an ability to lead multiple projects, collaborate with multiple team members, and work with speed.

Responsibilities

• Collaborate with global leads to analyze and optimize paid media strategies based on performance data and key metrics
• Work with global teams and digital channel leads on paid media planning, forecasting, and monitoring, including performing data analysis to derive insights and ensure alignment with country-specific goals. Coordinate efforts with Finance, Marketing Science, and Data Product teams to drive informed decision-making
• Supervise country-level support for paid media strategies across various channels (e.g., Paid Search, Paid Social, Programmatic Display, Audio, Video) and develop comprehensive performance marketing budgets and forecasting processes for assigned regions
• Analyze and process performance data from multiple sources, collect insights and strategic recommendations from team members, and deliver a comprehensive cross-channel perspective to advise decision-making
• Aggregate and process multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management, and provide ongoing guidance, support, and recommendations to regional partners
• Develop sophisticated case models to forecast the impact of growth marketing initiatives, incorporating sophisticated data analysis and driving complex trade-off discussions.
• Facilitate cross-functional communication and teamwork to ensure strategic visibility and alignment across all relevant teams
• Leverage marketing mix model (MMM) results to refine and optimize budgeting and forecasting processes, using data-driven insights to enhance the accuracy and effectiveness of financial planning and resource allocation
• Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
• Coordinate with key media partners to develop regular business reviews with global teams
• Work in tandem with paid media execution team to ensure optimizations & findings are being communicated to regional teams
• Develop and lead regular cadence meetings with regional leads to provide the latest performance information and educate on paid media tactics and strategies
• Work closely with local market teams on region specific challenges & have proven understanding of region (holidays, local media platforms, etc.)
• Identify, prioritize, and articulate paid media campaigns and initiatives
• Support channel and vendor-level tracking, monitoring, and reporting of marketing meaningful metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that optimally communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.
• Coordinate with key media partners to develop regular business reviews (i.e. Google, Meta, Snapchat, etc.)

Basic Qualifications:

• Bachelor’s degree in Marketing, Analytics, Statistics, Data Science, Business or related field
• 5+ years of experience in performance marketing, marketing planning, financial analysis or growth marketing analytics
• Experience working in a Direct to Consumer environment
• Experience with paid media planning; performance marketing platforms
• Excellent modelling skills with a special talent to defend model assumptions
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-platform optimization techniques
• Excellent written and verbal communication skills
• Very strong analytical skills, some statistical and financial modeling experience (e.g., usage of SQL, R, etc.) and the ability to identify and resolve issues
• Experience with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
• Proven proficiency with Excel and PowerPoint
• Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
• Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
• Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
• Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously

Preferred Qualifications

• MBA
• Consulting and/or streaming business experience highly preferred
• Subscription services experience highly preferred

The hiring range for this position in New York, NY is $107,400 to $143,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.