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Senior SEO Analyst

申請 稍後繼續申請 Job ID 10078931 職位地點 布里斯托尔, 康乃狄克州, 美國 / Town of Bristol, 康乃狄克州, 美國 有意工作的公司 ESPN 張貼日期 2024/02/02

工作概要:

This role will be responsible for supporting ESPN’s current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis, while using journalistic principles to ensure all content is in line with our brand expectations. The Senior Analyst will support the Director, Audience Engagement in executing the day-to-day search optimization strategy for ESPN’s digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.

Responsibilities:

  • Real-time optimization of our content including monitoring specific topics/search keywords, tracking and updating key content.
  • Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
  • Turn data into accessible insights for content partners, outlining clear, actionable steps to increase audience.
  • Recommend optimization strategy ahead of key news events, maintaining a calendar, monitoring seasonal trends and meeting with key stakeholders. Gather those same stakeholders for post-event analysis.
  • Ensure our content is free of structural errors and is properly indexed by search engines.
  • Maintain a database of evergreen content for backlinking, and recommend new or updated evergreen stories.
  • Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
  • Conduct training and supply best practices for SEO.

Qualifications:

  • Minimum of 3 years of experience in off-platform optimization and audience acquisition in a news environment.
  • Understanding and appreciation of news, trending topics, popular culture and the tastes of ESPN’s audience.
  • Highly curious, collaborative and passionate about digital media
  • Excellent verbal and written communication skills and news judgment.
  • Basic knowledge of all major sports.
  • Experience with Google Analytics/Search Console, Adobe, Chartbeat and other data tools.

Preferred Qualifications:

  • Proven track record of audience expansion
  • Experience working closely with news editors

#ESPNMedia



關於 ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動,無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情,這一切都是在一種充滿活力的文化中,不斷地堅持不懈,並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時,每一天都是非同尋常的。

關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Enterprises, Inc, 其所屬的業務部門是 ESPN

ESPN Enterprises, Inc 是提供平等機會的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、年齡、國籍、性取向、性別身份、殘疾、受保護退伍軍人身份或聯邦、州份或地方法律所禁止的任何其他基礎。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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