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Senior Mgr, Marketing Operations (Experimentation Execution Framework)

申請 稍後繼續申請 職位編號 759599BR 職位地點 纽约, 纽约州, 美国 有意工作的公司 Disney Streaming Services 張貼日期 2020/04/20

工作概要:

The Senior Manager, Marketing Operations holistically oversees our experimentation execution framework within our marketing platforms and closely partners with Marketing, Insights & Analytics, and Product teams to define marketing platform requirements and capabilities. A successful Senior Manager is hands-on and maximizes our experimentation utilization within our marketing platforms while balancing the needs of users and internal stakeholders using a measured approach.

職責:

  • Drive lifecycle experimentation execution framework, enabling experiments within our channel messaging team
  • Identify opportunities to increase experimentation velocity while maximizing actionable insights
  • Enable a globally distributed channel messaging team to conduct experiments using longitudinal, omni-channel and other experimentation means
  • Perform analyses on experimentation efficacy and define opportunities
  • Present regular experimentation execution insights to stakeholders
  • Partner with data science and other teams to create broader insights from user messaging
  • Document and/or diagram decisions, system or data flows, user flows
  • Ensure compliance of CAN-SPAM, GDPR, COPPA, VPPA and other regulatory requirements
  • Manage direct reports

基本條件:

  • 7+ years in market research, marketing/ product optimization, and/or data or analytics
  • Deep proficiency in statistical and experimental methods
  • Proficient in SQL,R, Python to complete data exercises
  • Proficient with data platforms (e.g. Reshift, Snowflake)
  • Experience with machine learning and scientific computing
  • Attention to detail, with an ability to identify issues and implement remedies
  • Passion for velocity, enabling the team to scale through superior project management
  • Analytic orientation and curiosity, using insights to drive your next course of action
  • An understanding and administration of experimental best practices
  • Superior presentation, communication and documentation skills
  • Experience supporting a large stakeholder team (we're global and distributed)
  • Self-motivated, with a drive to exceed user expectations and enable marketers
  • Proficient in agile methodologies and working knowledge of Jira/Confluence
  • Thrives in ownership
  • Experience managing a professional services team

理想條件:

  • Experience in an operational role
  • IAPP certification: CIPT, CIPM, CIPP
  • ISACA certification: CRISC and/or CISA
  • Scripting (e.g. AMPscript, Liquid)

基本學歷要求:

  • Bachelor’s degree or equivalent practical experience

其他資訊:

Imagine a career with an organization that brings smiles to millions every day. Imagine working with people whose passion for what they do is simply indescribable. We are The Walt Disney Company, live with a rich legacy of innovation, entertainment, and lifelong memories. With our vast array of both businesses and professionals, you’ll have the opportunity to join a team that’s beloved around the world, and to find out how it feels to love what you do. We invite you to discover for yourself why a career with Disney is the opportunity you‘ve been looking for.

Disney Streaming Services is an equal opportunity employer – Female/Minority/Veteran/Disability. Our goal is to create an inclusive workplace for all.


關於 Disney Streaming Services:

迪士尼串流服務負責開發和營運華特迪士尼公司直接面向消費者的全球視頻業務,包括ESPN+優質體育串流服務、即將推出的迪士尼訂閱視頻服務,以及直接面向消費者視頻串流產品和解決方案的全球領導者BAMTECH Media。我們的核心使命是隨時隨地透過任何已連接的裝置,讓全球觀眾自由獲取資訊。我們提供一流的直接面向消費者視頻服務,為全球觀眾展示舉世歡迎的角色、永恆故事、傳奇運動員和震撼的體育賽事。我們每天致力憑藉創新技術及想像力挑戰傳統,讓消費者隨時隨地透過任何已連接的裝置自由獲取資訊。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC, 其所屬的業務部門是 Disney Streaming Services

Disney Streaming Services LLC 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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