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Be Part of the Story

Senior Manager, Distribution Marketing

申請 稍後繼續申請 Job ID 10093875 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2024/10/29

工作概要:

As the Senior Manager, Distribution Marketing at Hong Kong Disneyland (“HKDL”), the incumbent will be responsible for development, implementation and execution of key sales distribution channel’s marketing strategies, cross-departmental communication/collaboration, and digital transformation. Deliver both sales ambitions and brand storytelling on these channels to drive business results.

Responsibilities:

  • Translate business strategy into communication and content strategy in key sales distribution channels, included but not limited to direct channels, online travel agents/platforms, Social Commerce platforms and local travel agents. Develop the required content for bring strategy to executions.

  • Contribute to integrated commercial plan for event and product launch and present to executive leaders

  • Give strategic recommendations and guidelines on allocation of channels’ investment and media efficiency

  • Understand and formulate shopper journey and insights. Collaborate and influence sales partners with best practices and marketing innovations

  • Formulate trade education, trade events and engagement, and sales tools to achieve the objectives.

  • Cover business segments included inbound tourist visitation and hotel stay, MICE business, corporate events, meetings, social catering, weddings and youth programs

  • Manage budget planning and be responsible for the achievement of core KPIs

  • Ensure product and content messaging in distribution channels are compliant to Disney standards

  • Lead and train the team, work closely with various departments, channels and related third-party agencies, and continuously improve the quality of go-to-market activations and marketing and consumer brand experience.

  • Develop and manage our vendor pool, who provide a wide range of services to the team, such as creative adaptation, photography/videography, printing, collaterals/premium design and production, etc.

Requirements:

  • Bachelor degree holder in business or related discipline.

  • At least 10 years of working experience in digital marketing with creative and media knowledge. Agency background is a plus.

  • At least 5 years of international marketing experience (Mainland China, South East Asia, North Asia)

  • Experience in channel strategy, channel management, marketing, trade marketing in a sizable organization of leisure, hospitality, entertainment, FMCG, Business management consultancy would be preferred

  • Strong commercial market acumen and curiosity to learn and innovate

  • Strong media planning, media purchase and negotiations expertise

  • Excellent leadership, influencing power and collaboration skills in managing comprehensive projects

  • Clearly define the consumer journey and understand role brand and channel plays

  • Ability to organize, prioritize, and manage multiple priorities in a fast-paced and deadline-driven environment with minimal supervision and/or on a self-directed basis

  • Strong verbal and written communication skills in English and Chinese in a highly organized, persuasive, and credible manner.

HKProfessional #LI-CL1



關於 Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中,在八個不同園區可盡情探索,親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店,令旅程更加完美。香港迪士尼樂園全心投入服務香港社區,致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務,關愛社會上有需要人士和家庭,啓發兒童和青少年的創意,更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

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