Senior Analyst, Marketing Analytics

工作概要:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The

Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven

results within auction-based or otherwise addressable media platforms while supporting other paid media and

marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing

includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance

Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the

business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency

while protecting and enhancing the magical brands of The Walt Disney Studios.

This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations

to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

Job Responsibilities:

● Work directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title

measurement and analytics

● Organize, clean, manipulate, merge and label various data sets

● Interpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix

modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses

● Use business knowledge to label data sets for developing Marketing Science machine learning models

● Validating data from cross-title measurement or analytics initiatives

● Document and implement cross-title reporting processes that drive value for the business

● Document and maintain knowledge of business contexts, processes and purposes that may be relevant to

understanding business data

● Work cross-functionally with multiple internal media and marketing teams as well as our external media

agency to continuously improve measurement processes and setup

● Work directly with Marketing Science and Marketing Technology to ensure that business knowledge and

understanding is properly incorporated into measurement, reporting and automation efforts

● Work directly with Performance Marketing Strategy and Operations team members or other business

stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions

● Work cross-functionally across Performance Marketing to ensure proper measurement, data collection and

taxonomy setup

● Partner and work with third-party measurement partners for platform setup, onboarding and user

management as well as interface with the internal and external sales, measurement and ad operations teams

associated with each

● Partner and work with third-party ad platforms to ensure data integrations with measurement partners

are connected and providing accurate and insightful results

● Build and assist with ad spend data visualizations

● Leverage data and insights to help Performance Marketing Strategy and Operations optimize performance of campaigns

● Leverage data and insights to help inform long-term media partner strategy

● Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools

● Participate as a member of a cohesive and collaborative, cross-functional Performance Marketing team

● Support internal teams as necessary with ad hoc projects

● Maintain and share knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Basic Qualifications:

● Bachelor’s Degree, ideally in a related area (including but not limited to economics, business, marketing, communications, and psychology)

● 5+ years in Advertising Media (primarily Digital Media), Media Analytics or Marketing Analytics

● Experience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmp

● Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)

● Understanding of marketing and media concepts, principles, and strategies

● Excellent analytical skills

● Excellent written and verbal communication skills

● Self-driven, accountable, well-organized, detail-oriented individual

● Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment

● Demonstrated experience and proficiency working cross-functionally

● Passion for entertainment and The Walt Disney Studios brands

● Understanding of the adtech ecosystem

● Proficiency with Excel

● Knowledge of digital ad serving, tracking and implementation

● Ability to work on-site in Burbank, in a hybrid capacity

Preferred Qualifications:

● Some experience using SQL

● Proficiency with data visualization tools such as Tableau

● Proven experience and proficiency working with technical teams to translate business needs into technical requirements

● Ability to see the bigger picture and explain how complicated systems, processes and products work

The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.