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Performance Marketing Associate Manager

申請 稍後繼續申請 Job ID 10100544 職位地點 纽约, 纽约州, 美國 有意工作的公司 ESPN 張貼日期 2024/09/23

工作概要:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Position Summary:

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

Responsibilities:

  • Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
  • Successfully apply paid media strategy within digital media channels
  • Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
  • Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
  • Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
  • Implement ideas and processes for campaign & bid management
  • Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
  • Present learnings and results of media campaigns to cross-functional partners
  • Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
  • Collaborate with internal marketing teams and external media agency to contribute to overall media planning

Qualifications:

  • 2+ years paid media planning & buying
  • Deep media buying knowledge of programmatic platforms preferred
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
  • Experience with direct response campaigns
  • Highly skilled in all Microsoft Office Products especially Excel
  • Excellent written and verbal communication skills
  • Strong enthusiasm for all things Sports and Sports Fans
  • Ability to work with cross functional teams and multiple stakeholders
  • Strong priority management while handling multiple deliverables/work streams
  • Flexibility to work weekends when necessary for larger Sports events

Preferred Qualifications:

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)

Required Education:

  • Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia


The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


關於 ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動,無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情,這一切都是在一種充滿活力的文化中,不斷地堅持不懈,並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時,每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC, 其所屬的業務部門是 ESPN

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。

申請 稍後繼續申請