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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Paid Acquisition Specialist (Affiliate Marketing Focus)

申請 稍後繼續申請 當前 TFCF 員工和自由職員/承包商在此申請 Job ID R10012495 職位地點 纽约, 纽约州, 美國 有意工作的公司 National Geographic 張貼日期 2021/10/13

工作概要:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

  • Aid in the development of paid media and affiliate acquisition programs, while also trying into retention strategy and contributing to marketing strategy
  • Collaborate with key stakeholders and agency on market-specific media and execution plans, including but not limited to US, UK, AU and NZ
  • Leverage paid media channels to drive leads and subscribers, as well as improve subscriber engagement, referrals and revenue per subscriber- on site and app.
  • Assist in crafting strategies to improve conversion rates at each step of the user flow.
  • Help identify, experiment with, optimize and scale acquisition channels.
  • Expand affiliate marketing efforts and impact
  • Support budget management and execution of new customer acquisition strategy across digital marketing channels, including: Social, Search, Affiliate, Mobile, Display, Re-targeting, and Video advertising.
  • Assist in creating A/B testing programs to maximize acquisition efforts and return.
  • Monitor SEM campaign deliverables, including structuring and targeting improvements, keyword and audience expansion, landing page testing, search query mining, and improvement of the bid management process.
  • Support communication with external performance marketing agencies for campaign development and optimization.

Requirements:

  • Minimum of 5 years of experience running paid advertising for a B2C subscription product.
  • Proven experience driving results on affiliate marketing, pay for performance models and mobile marketing campaigns
  • Understanding of performance marketing including Google, Affiliate networks, video advertising, Facebook ecosystem and SEO with a proven track record of successfully executed campaigns.
  • Experience in mobile app marketing and campaign management
  • Ability to draw data/research insights with paid media applicability.
  • Exceptional communication, presentation and relationship management skills
  • Flexibility and ability to work in a fast paced environment. Must be a self-starter

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



關於 National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業,致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產,包括 National Geographic 雜誌; National Geographic 工作室;相關數碼和社交媒體平台;書籍;地圖;兒童媒體;以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來,增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在,我們致力突破邊界,進一步為我們的消費者提供更好的服務……與此同時,我們每個月都在全球 172 個國家/地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic, 其所屬的業務部門是 National Geographic

National Geographic 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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