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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Marketing Manager

申請 稍後繼續申請 職位編號 768532BR 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2021/01/16


Development and implementation of business activation plans to drive membership, visitation and revenue from Annual Pass holders. Acquire guest insights and execution know-how to manage and influence a multi-LOB taskforce for execution excellence.



  • Initiate annual operating plan for Magic Access and socialize ideas
  • Formulate and implement member activation programs to support marketing strategies
  • Conduct business review and program evaluation in partnership with Revenue Management & Analytics, Technology and Consumer Database team
  • Distill consumer data and insights in relation to membership, visitation, retention and spending
  • Lead multi-departments taskforce to support the program launch and strive for execution excellence and monitor and improve on an on-going basis, supervise Marketing Executive and run daily operations
  • Work closely with Revenue Management & Analytics and Finance to design the membership benefits and promotion
  • Managing Magic Access program cost and supervise Marketing Executive to track cost items


  • Bachelor degree in Communications or Marketing Management or related disciplines
  • At least 7 years solid marketing experience, with 1 year experience in managerial position and 3 years of customer loyalty marketing experience
  • Relevant experience in airline CRM, Credit Card or Telecommunication is preferable
  • Ability to dissect membership data and discover consumer insights in business review and program evaluation to drive innovation
  • Excellent interpersonal skills and negotiation skill, able to resolve difference and collaborate with different departments and over 30 sub teams on delivering loyalty program
  • Self-motivated, able to work under pressure and in a fast pace working environment
  • Candidate with less experience will be considered as an Associate Manager


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關於 Hong Kong Disneyland Resort:

自香港迪士尼樂園度假區於 2005 年開業以來,已招待了來自香港、中國大陸、東南亞及其他海外地區數以百萬名賓客。作為中國首個迪士尼度假區,此處設有前所未有的獲獎娛樂設施,以及為國際來賓度身訂造的賓客服務,全部皆由度假區內能操多國語言的演藝及工作人員用心為賓客呈獻。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 Hongkong International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請