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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Marketing Manager, Strategy (International Markets)

申請 稍後繼續申請 Job ID 10040146 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2023/02/03


  • Conduct business reviews and applying the learnings into business strategies and plans
  • Formulate and drive Go-to-market strategies and plans across individual markets (e.g. South East Asia, India, Japan, Korea, Taiwan and new markets etc.) to build Hong Kong Disneyland attendance and revenue through driving international visitation and spending 
  • Establish partnership with Marketing functions and working teams (Activations, Customer Engagement, etc.) to implement marketing plans and deliver various initiatives
  • Stay on top of the dynamics of the markets’ macro, economic, and political changes impact on the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts
  • Understand the dynamics of travel industry via actively reaching out to industry players and relevant internal stakeholders, to develop insights and drive action to cope with the changes
  • Articulate market insights and size the market potentials of various international markets for driving strategic priorities of markets through incorporating inputs from Revenue Management and Analytics’ market demand projection, Consumer Insights’ research, Sales’ intelligence, etc.
  • Develop annual budget plans and by-quarter budget forecast. Portfolio-manage investments among markets and re-prioritize resources when the markets’ situation changes.
  • Partner with Consumer Insights to: (1) develop consumer understanding initiatives (e.g. focus groups); (2) track campaign performance and brand health measures; (3) evaluate potentials to tap various consumer segments

Job requirements

  • Bachelor’s degree holder, major in marketing or business
  • 8 years of marketing experience, including at least 5 years of regional position with profit and loss management
  • Good analytical skills in data interpretation and higher order of thinking skills to articulate and draw conclusion between diverse facts and abstract situation which may be pointing at different directions
  • Good creative judgment (including conceptual and copy) for evaluating recommended creative works
  • Excellent media knowhow to derive media brief and assessment on media recommendation
  • Regional work experience to appreciate the cultural differences across a spectrum of countries is preferred
  • Tourism-related work experience to quickly comprehend the dynamics of travel behavior for adapting relevant sales and marketing strategies/ plans
  • Travel to key markets may be required to drive key marketing/ consumer insight initiatives

#LI-GN1 HKProfessional

關於 Hong Kong Disneyland Resort:




關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請