Marketing Compliance Manager
申請 稍後繼續申請 Job ID 10102596 職位地點 伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 張貼日期 2024/10/10工作概要:
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.
This role falls within the Marketing Compliance team and will drive value by partnering with the legal team for contracting and ensuring that all media and data practices are compliant and regulatory.
Job Responsibilities:
For the current position, the Marketing Compliance team is looking to add a professional with a background in media, data and legal compliance.
- Working directly under and with the Senior Manager to develop compliance/brand safety guidelines, data governance, legal contracts and regulations for performance marketing data supporting theatrical or streaming title releases or other Disney brands and products
- Negotiating, reviewing, managing and maintaining data, analytics, measurement, audience, advertising, and technology contracts for the Performance Marketing team in partnership with the Disney Entertainment Studio Content Marketing Legal Team
- Documenting and maintaining guidelines for all ad platforms, measurement and data partnerships
- Monitor and implement the legal contract prioritization queue
- Working cross functionally with internal teams to understand data use cases, business use cases and strategic data driven marketing strategies to translate business needs and requirements
- Working cross-functionally with internal teams as well as our external media agency to ensure compliance and regulations for all campaigns
- Partner with legal to aid in the planning and development of regulatory marketing compliance
- Build and implement compliance policies and procedures with first party, second party and third party data including but not limited to data retention, data usage, audience targeting and data collection
- Manage and monitor audience data overlap, governance and prioritization of audience segments across XLOBs and internal campaigns
- Interfacing, communicating and partnering effectively with the sales and legal compliance teams across third party ad platforms, measurement, and data partnerships
- Implement data governance initiatives and support the advertising marketing data governance structure
- Monitor and implement brand safety guidelines in partnership with the Performance Marketing and Marketing Analytics team for all ad platforms
- Monitor audience and pixel platform usage across LiveRamp, Facebook/Instagram, TikTok, Snapchat, DV360, Google Ads, Amazon Ads, Trade Desk to ensure compliance
- Participate in internal XLOB monthly status meetings to share and ensure legal compliance and data governance is up to date
- Participate in sharing knowledge with internal XLOB departments as appropriate regarding compliance and data sharing initiatives
- Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
- Support internal teams when necessary with ad hoc projects
- Maintain awareness and understanding of laws and regulations relevant to advertising, advertising technology, marketing technology, audience data, data collection and APIs
- Maintain knowledge of media technology, buying platforms and analytics tools
Required/Basic Qualifications:
- Bachelor’s Degree in a relevant area including Philosophy, Law, Government, Politics, History, Marketing, Business, Economics and/or relevant work experience
- Minimum 5+ years working with legal, data governance, marketing compliance, digital marketing or advertising media
- Understanding of the adtech ecosystem
- Experience and knowledge in advertising technology (pixels) and digital data collection
- Experience and knowledge of privacy and data laws such as GDPR, CCPA, VPPA
- Knowledge of digital ad serving, tracking and implementation
- Knowledge of data infrastructure, data analytics and measurement
- Strong written and verbal communication skills
- Strong ability to work independently as well as across teams in a diverse, international, collaborative environment
- Self-driven, accountable, well-organized, detail-oriented individual
- Cross functional team player with a passion for entertainment and Disney’s Studios brands
- Ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
- Ability to work on-site in Burbank, in a hybrid capacity
Additional Preferred Qualifications:
- Experience with Marketing Technology or Advertising Technology
- Experience with SmartSheets, AirTable
- Experience with ad platforms including Google Ads, Facebook/Instagram, Twitter, Snapchat, TikTok, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon Ads, Yahoo DSP)
- Experience working with cross functional teams to translate business needs into data requirements
- Experience working with theatrical exhibitors
- Ability to see the bigger picture and explain how complicated systems, processes and products work
The hiring range for this position in Burbank, CA is $124,900 to $167,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於 The Walt Disney Studios:
超過 95 年來,The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日,其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室,包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Entertainment Operations LLC, 其所屬的業務部門是 The Walt Disney Studios。
Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。