Manager, Studio Research

工作概要:

The Studio Research team at the Walt Disney Studios oversees global audience insights that impact the creative and strategic decisions of our marketing and production teams.  

We are looking for a Manager to join our Studio Research team.  In partnership with the Senior Manager of Studio Research, this position will play an instrumental role in the day-to-day management of quantitative and qualitative research projects being conducted for all content made by The Walt Disney Studio, including movies released in theaters and series released on Disney+ and Hulu. Several of these research studies will be global and this role will have varying degrees of supervision, autonomy, and responsibility with them to become a trusted partner for our marketing and production stakeholders. Key strengths for this position come from experience with designing, managing, and communicating global research briefs and analysis.

Responsibilities:

• Oversee and make key contributions to research projects from inception to completion, including the development of appropriate methodologies, data analysis and report delivery.  Specifically, manage research projects for both theatrical and streaming content campaigns, both domestic and international.  This includes, but is not limited to, creative testing, screenings, and exit surveys.
• Attend focus groups and screenngs, both domestically and internationally, and synthesize the findings for production and marketing executives.
• Oversee the management and contribute to the analysis of syndicated title tracking for theatrical releases, both domestically and internationally.
• Working with Research Business Partners, ensure that the detailed findings and recommendations of every report are on target and provide strategic guidance to The Walt Disney Studios.
• Manage numerous ad-hoc, custom quantitative and qualitative research projects on an as needed basis.
• Help maintain the research department’s repository, posting and updating data as necessary.
• Maintain department’s resource planning initiative, ensuring each project is logged and each task within a project is accounted for.
• Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors.
• Respond to time sensitive data requests from internal clients.

Basic Qualifications

• Bachelor’s Degree in Media and Communications Studies, Sociology, Business, Marketing, or related field.
• 5+ years quantitative and qualitative market research experience.
• Must have extensive research background, either supplier-side, client-side, or some combination. 
• Must be willing to travel domestically and internationally as needed.
• Solid project management skills and experience, including questionnaire design, data analysis and report writing, as well as presenting of findings.
• Must have exceptional multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change.
• Excellent written and verbal communication skills.
• Flexible personality, team player, and a pro-active work ethic.
• Ability to think out-of-the-box in assisting with the development of methodological approaches.
• Computer literate with proficiencies in MS Word, Excel and PowerPoint.

Preferred Qualifications

• Entertainment Market Research experience strongly preferred.
• International Market Research experience preferred.

The hiring range for this position in California is $112,100 to $150,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.