Manager, Strategic Insights (Product)

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about. 

Job Summary: 

Hulu’s Consumer and Market Insights team is seeking a Manager, Strategic Insights (Product) who will be an outstanding addition to our team. In this role at Hulu, you will lead a dedicated research function to support our business partners tasked with improving the Hulu experience, namely Hulu Product and Design leaders. The right person for this role is a collaborative partner to the business, has strong project and team management skills, and can use insights to inform both strategic and tactical decision making. If you are someone who is passionate about driving decision-making by bringing the voice of the consumer to the boardroom, then this is a great role for you.  This position will be on-site in Santa Monica, CA up to four days/week. 

What you’ll do 

• Partner with business stakeholders, particularly in the product and design orgs supporting Hulu, to develop a research roadmap that supports their business objectives. 

• Lead the complete process of planning and executing qualitative and quantitative research studies, from development of the research instrument and survey programming to data analysis and presentation of findings. 

• Develop insights to impact key KPIs related to subscriber engagement, content discovery, customer satisfaction, app usability and subscriber retention. 

• Conduct a balance of broad, strategic research aimed at pushing thinking forward as well as more tactical projects to understand the impact of initiatives on the business. 

• Guide and mentor more junior researchers on the projects relevant to this area of scope. 

What to bring 

• BA/BS preferred or will consider commensurate years of experience 

• 5+ years of custom research project experience, preferably with some years dedicated to research on digital product experiences 

• Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations.  Proven ability to manage multiple projects at a given time. 

• Experience with A/B testing and integrating primary research into the testing process 

• Knowledge of a variety of market research methodologies and their applications 

• Strong data analysis skills on large quantitative and qualitative datasets 

• Strong presentation skills, focused on telling a story with insights 

• Strong problem-solving and critical thinking skills to apply to research and business questions 

• Proactive, adaptive, and collaborative work style 

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.