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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing (CRM Business)

申請 稍後繼續申請 Job ID 876070BR 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2021/10/17

工作概要:

Heading CRM and Magic Access (Annual Passholder program), this role is responsible for defining business plan of lead acquisition, engagement, visitation and revenue generation in the resort. The role needs to have strong understanding of loyalty marketing to drive lifetime value of each contactable guests. The role also requires to develop differentiated strategy for defined segments based on travel pattern, visit behaviors, origin and affinity level. Very close collaboration is expected with all operational partners, market & sales team, and digital & technology team, to bring the business ideas to life.

職責:

  • Develop multi-year and annual business strategy (and offerings) to fit in company’s business strategy and growth drivers; provide game changing strategy and inspire out-of-the-box thinking to marketing management and senior leaders
  • Expand use of 1st party data to generate engagement and revenue opportunities
  • Develop presentations and present to executives, translate complex data-driven concepts into executive-friendly use cases
  • Lead three teams to ensure integration of over 15 business sub-teams for the effective development and delivery of key marketing and promotion programs
  • Translate business problems into solution & recommendation, build and maintain good working relationships within department and cross-departments to support implementation and get the relevant insights & data for sharpened perspective to formulate business analytics
  • Lead the process for marketing budget planning on regular basis, including budget story formulation, supported with corresponding budget context & details
  • Invest in building internal partners’ relationships, promoting teamwork and influences others, build internal and external rapport to drive product timelines and deliverables, be the role model to develop the right talents

基本條件:

  • Bachelor’s degree holder, majoring in Marketing or Business
  • Minimum 10 years of experience, candidates with CRM strategy and activation experience, P&L responsibility is a must
  • Proven knowledge to identify business opportunities along segment-specific customer journey
  • Experience in using a marketing cloud / growth marketing tool e.g. Salesforce MC, Adobe Campaign, Braze, etc.
  • Sound knowledge in brand marketing with cross channel advertising experience
  • Experience in data-driven and consumer centric marketing and strategies, ability to formulate questions/hypothesis and interpretation with data to identify business opportunities
  • Good interpersonal skills, collaboration skills, stakeholder management skills
  • Fluent in written & spoken Cantonese, Mandarin & English

其他資訊:

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關於 Hong Kong Disneyland Resort:

香港迪士尼樂園度假區致力為不同國籍及年齡的賓客呈獻與別不同的迪士尼奇妙體驗。香港是全球第五個設有迪士尼樂園的城市,其優美景致、活力及多元文化啟發幻想工程師創造出多個香港迪士尼樂園獨有的遊樂設施。

香港迪士尼樂園共有七個主題區:包括探險世界、幻想世界、灰熊山谷、美國小鎮大街、迷離莊園、明日世界及反斗奇兵大本營。主題區內設有主題遊樂設施、娛樂表演、互動體驗、餐飲服務、商品店舖及小食亭。此外,樂園每天帶來巡遊表演及夜間活動節目。而度假區內設有三間主題酒店,包括香港迪士尼樂園酒店、迪士尼探索家度假酒店、迪士尼好萊塢酒店。

至今,樂園度假區已接待逾千萬本地及海外賓客,而據香港旅遊業統計顯示,打從2006年起樂園已是香港五大最受旅客歡迎的景點之一。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 Hongkong International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請