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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing (China)

申請 稍後繼續申請 Job ID 799153BR 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2021/07/19

工作概要:

The position will support the Head of China Market to unveil the by market potential and develop & implement business strategy to drive visitation. He/she will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, local media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.

The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.

職責:

  • Develop region specific strategy by incorporating relevant insights and market trends to tailor activation and strategic approach, demonstrate superb knowledge and understanding to China consumers and translate relevant insights into campaigns and strategy
  • Translate China market insights and latest trends to HK team understandable manner. Drive implications for Hong Kong Disneyland, seek creative solutions and mobilize other discipline teams to make activations feasible for Hong Kong Disneyland
    • Demonstrate knowledge in China trending platforms (Weibo, WeChat, Little Red Book), able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for trackin
    • Showcase experience to partners with China data giant (Tencent, Alibaba, ByteDance etc.) and leverage their data tools and capability to inform strategic planning, sharpen audience targeting and drive on-going activation optimization
  • Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
  • Develop and execute Greater Bay Area business roadmap with the mindset to drive relevance for China audience while balancing interest of local business. Excellence in execution follow through with superb collaboration with cross functional teams
  • Establish close partnership across different teams to translate the strategies into effective campaigns
  • Develop and coach a team of marketing professionals to perform

基本條件:

  • Bachelor’s degree in marketing or related discipline
  • 6-8 years of Solid B2C marketing experience in companies that are best-in-class in marketing discipline with P&L responsibilities
  • Excellence communication skills as represented the voice of different consumer segments
  • Vertical and Lateral influence skills, conflict management and strong negotiation skills
  • Strong in strategic & conceptual thinking and effective communication
  • Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals
  • Prefer knowledge on how different players in the tourism industry play and how Hong Kong Disneyland can leverage from them to achieve win-win in the tourism industry
  • Prefer knowledge on local market’s trade & consumer landscape (retailers, malls) can play to add value, define our common platforms, and what we can offer in exchange
  • Fluent in written & spoken Cantonese, Mandarin & English

其他資訊:

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關於 Hong Kong Disneyland Resort:

香港迪士尼樂園度假區致力為不同國籍及年齡的賓客呈獻與別不同的迪士尼奇妙體驗。香港是全球第五個設有迪士尼樂園的城市,其優美景致、活力及多元文化啟發幻想工程師創造出多個香港迪士尼樂園獨有的遊樂設施。

香港迪士尼樂園共有七個主題區:包括探險世界、幻想世界、灰熊山谷、美國小鎮大街、迷離莊園、明日世界及反斗奇兵大本營。主題區內設有主題遊樂設施、娛樂表演、互動體驗、餐飲服務、商品店舖及小食亭。此外,樂園每天帶來巡遊表演及夜間活動節目。而度假區內設有三間主題酒店,包括香港迪士尼樂園酒店、迪士尼探索家度假酒店、迪士尼好萊塢酒店。

至今,樂園度假區已接待逾千萬本地及海外賓客,而據香港旅遊業統計顯示,打從2006年起樂園已是香港五大最受旅客歡迎的景點之一。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 Hongkong International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

本公司政策規定須為所有員工及求職者提供平等機會,而不論種族、宗教、膚色、性別、家庭狀況、性取向、民族血統、年齡、婚姻狀況、受保護退伍軍人身份、精神或身體殘疾、懷孕、國籍∕族裔、外來員工身份、傳染病帶菌者狀況或法律規定範圍內的任何其他類別人士。這項政策適用但不局限於:招聘與僱傭、晉升、降職、調任、裁員、解僱、薪酬及其他報酬形式、教育及培訓

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