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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing (China)

申請 稍後繼續申請 Job ID 7006492520210721 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2023/03/21


The position will support the Head of China Market to unveil the by market potential and develop & implement business strategy to drive visitation. The incumbent will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, local media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.

The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.


  • Develop region specific strategy by incorporating relevant insights and market trends to tailor activation and strategic approach, demonstrate superb knowledge and understanding to China consumers and translate relevant insights into campaigns and strategy

  • Translate China market insights and latest trends to HK team understandable manner. Drive implications for Hong Kong Disneyland, seek creative solutions and mobilize other discipline teams to make activations feasible for Hong Kong Disneyland

    • Demonstrate knowledge in China trending platforms (Weibo, WeChat, Little Red Book), able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for tracking

    • Showcase experience to partners with China data giant (Tencent, Alibaba, ByteDance etc.) and leverage their data tools and capability to inform strategic planning, sharpen audience targeting and drive on-going activation optimization

  • Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning

  • Develop and execute Greater Bay Area business roadmap with the mindset to drive relevance for China audience while balancing interest of local business. Excellence in execution follow through with superb collaboration with cross functional teams

  • Establish close partnership across different teams to translate the strategies into effective campaigns

  • Develop and coach a team of marketing professionals to perform

Basic Qualifications:

  • Bachelor’s degree in marketing or related discipline

  • 6-8 years of Solid Business to Customer marketing experience in companies that are best-in-class in marketing discipline with Profit and Loss responsibilities

  • Excellence communication skills as represented the voice of different consumer segments

  • Vertical and Lateral influence skills, conflict management and strong negotiation skills

  • Strong in strategic & conceptual thinking and effective communication

  • Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goals

  • Prefer knowledge on how different players in the tourism industry play and how Hong Kong Disneyland can leverage from them to achieve win-win in the tourism industry

  • Prefer knowledge on local market’s trade & consumer landscape (retailers, malls) can play to add value, define our common platforms, and what we can offer in exchange

  • Fluent in written & spoken Mandarin & English

#LI-GN1 HKProfessional

關於 Hong Kong Disneyland Resort:




關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請