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Be Part of the Story

Editorial Optimization Manager

申請 稍後繼續申請 Job ID 10067654 職位地點 湾湖, 佛罗里达州, 美國 有意工作的公司 Disney Parks, Experiences and Products 張貼日期 2023/11/20


About the Role & Team

Disney Parks, Experiences and Products is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to build the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our dedicated team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and creativity, bringing a range of authentic and immersive stories to life across the globe.

As part of the global Communications and Public Affairs team, the Editorial Optimization Manager serves as the team’s SEO subject matter expert, leading efforts to optimize editorial content, drive organic growth, improve search rankings and market share, and enhance online visibility for strategic DPEP storytelling. This position also contributes to website publishing strategies, along with day-to-day editorial and copywriting review and optimization.

The ideal candidate has a passion for storytelling, analytics and writing, and is comfortable with daily editorial deadlines and a fast-paced collaborative environment.

What You Will Do


  • Oversee, implement, and define standard processes for DPEP’s breaking news and long-term/evergreen content strategy, organic search strategy, competitive analysis, and brand strategy.
  • Collaborate with Public Affairs and Customer Engagement partners on Paid Search Campaigns for key business-driving initiatives.


  • Assist with the development of the Communications and Public Affairs editorial strategy, including content planning, daily article editing and optimization.
  • Collaborate with DPEP SEO champions on best practices to share with content teams, writers and account managers to assist and ensure their content aligns with long-term content strategy plans, including evergreen content opportunities.
  • Conduct detailed keyword research to identify valuable opportunities for organic growth.
  • Collaborate with content creators, writers, and account managers to edit stories and ensure SEO best practices are integrated into content development processes.
  • Lead on-page optimization efforts, including meta tag optimization, URL structure, and content improvements.
  • Stay updated with industry trends, search engine algorithms, and best practices to continuously refine and adapt search strategies.
  • Monitor competitor activities and identify areas for improvement in our approach to content optimization.
  • Train and mentor writers via monthly workshops, fostering a culture of continuous learning and improvement.
  • Drive referrals and transactions to the Disney Parks portfolio (e.g. ShopDisney) via editorial-based content


  • Coordinate with analytics and content strategy teams to build reports to accurately track the progress of certain keywords, topics, SERP and blog performance.
  • Partner with internal and external teams to address website performance and search optimization (server log analysis, JS rendering, internal link audits, schema, redirect chains and more).
  • Provide regular performance reports and insights to key partners, showcasing the impact of optimization efforts on organic traffic and conversions.
  • Apply performance tools, including Adobe Analytics, Google Trends, and Google Analytics

Required Qualifications & Skills

  • 5+ years performing technical search engine optimization for a high-volume consumer website
  • Proven understanding of AP style guidelines
  • Data and statistical analysis experience and the ability to interpret results
  • Proficient in using analytics systems like Adobe Analytics to derive valuable insights and make data-driven decisions that drive business success
  • Proven excellence in using Microsoft Word, Excel, and PowerPoint to deliver polished documentation, data analysis, and impactful presentations
  • Able to work collaboratively within a group as well as independently with minimal direction, elf-starter, and work flexible hours including nights and weekends
  • Excellent oral/written communication and presentation skills
  • Strong organizational skills with attention to detail
  • Experience with editorial publishing, business storytelling, and applying reporting to communicate data-driven insights and content recommendations to partners and leadership

Preferred Qualifications

  • 3-5 years of copywriting experience
  • Proven strong creative writer and original thinker
  • Experience optimizing websites in multiple languages
  • Solid understanding of Angular JavaScript, HTML, CSS, Schema and Core Web Vitals
  • Certifications such as Google Analytics and Google Ads are a plus.
  • General understanding of the many global businesses represented within Disney Parks, Experiences and Products
  • Previous Disney experience


  • Bachelor's Degree in Marketing, Business Analytics, Computer Science, or equivalent work and/or internship experience

#CORP_Media #twdcmedia #DisneyCommsCareers #LI-TD2

關於 Disney Parks, Experiences and Products:

Disney Parks, Experiences and Products 是公司全球業務的樞紐,透過主題樂園、度假村、郵輪和度假體驗以及消費品,包括玩具、服裝、書籍以至電玩遊戲等的各種消費品,將迪士尼的故事、卡通人物及特許授權產品融入生活。

關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Walt Disney Parks and Resorts U.S., Inc., 其所屬的業務部門是 Disney Parks, Experiences and Products

Walt Disney Parks and Resorts U.S., Inc. 是提供平等機會的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、年齡、國籍、性取向、性別身份、殘疾、受保護退伍軍人身份或聯邦、州份或地方法律所禁止的任何其他基礎。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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