DISNEY的Director - Media Strategy (ABC Entertainment) Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Director - Media Strategy (ABC Entertainment)

申請 稍後繼續申請 Job ID 876580BR 職位地點 伯班克, 加利福尼亚州, 美國 有意工作的公司 ABC Entertainment 張貼日期 2021/10/17


ABC Entertainment is seeking a director to join the team that oversees paid media campaigns for its scripted and unscripted series and specials. The ideal candidate comes with a proven track record of building innovative, breakthrough and efficient media campaigns and strong partner relationships. They should also come with an understanding of all marketing channels and proficiency in tune in media or related experience.


  • Provide paid media strategy and media planning oversight for ABC Entertainment’s series and specials. Campaigns include consumer, trade and select affiliate programs.
  • Develop innovative and creative media campaigns that drive awareness, intent and tune-in across linear and streaming platforms.
  • Management of media agency in partnership with leader.
  • Closely collaborate with the digital media, strategy and creative teams in development and execution of plans.
  • Facilitate the sharing of learnings and best practices across the broader Disney General Entertainment marketing division.


  • Expert in all facets of media including: broadcast television, cable, digital, radio, print, OOH, social, programmatic and CTV.
  • Minimum of 8+ years of working experience at a media agency, television network/studio/streaming service or similar work experience.
  • Sound understanding of television landscape including macro trends, business models, tune-in strategies, and consumer habits
  • Excellent communication and collaboration skills
  • Thinks both creatively and analytically.
  • Excellent relationships and reputation among the media community.
  • Strong written and verbal communication.


  • Bachelor’s degree or equivalent work experience.

關於 ABC Entertainment:

Disney Media & Entertainment Distribution (DMED) 涵蓋本公司的國際業務單位及各種直達消費者串流服務,將技術、媒體發佈及廣告銷售結合至單一業務界別,從而為世界各地消費者創造和呈獻度身訂造的娛樂體驗。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 American Broadcasting Companies, Inc., 其所屬的業務部門是 ABC Entertainment

American Broadcasting Companies, Inc. 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

申請 稍後繼續申請