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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Digital Retention & Loyalty Specialist

申請 稍後繼續申請 當前 TFCF 員工和自由職員/承包商在此申請 Job ID R10012515 職位地點 華盛頓州, 華盛頓州, 美國 有意工作的公司 National Geographic 張貼日期 2021/10/13

工作概要:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

  • Lead the execution of multi-channel engagement and retention campaigns focused on our subscribers, coordinating with cross-functional teams as appropriate
  • Identify digital opportunities to engage our customers along their journey to increase loyalty while decreasing churn.
  • Plan and create consumer emails and newsletters to showcase subscriber benefits and value.
  • Partner with Insights & Analytics team to develop and monitor subscriber segmentation based on customer profile attributes to optimize lifecycle metrics.
  • Manage the identification (via consumer research) and development of new subscription benefits leveraging NG Media & Disney digital assets.
  • Accountable for channel budget management.
  • Conduct consumer and industry research and competitive analysis; maintain a strong pulse on customer behavior, trends and cultural shifts.
  • At least 5 years of experience developing engagement and retention focused marketing programs and campaigns for B2C products and services (subscription products strongly preferred). 
  • Demonstrated experience with CRM, email marketing, copy writing and customer engagement across digital and owned channels such as email, web, and app
  •  Strong design sense and experience crafting effective consumer messages; highly conversant in data to bring campaigns to the right audiences and optimize performance.
  •  Able to lead through persuasion and use data/research.
  • Able to drive test and learn plan, with optimizations, and scale successful tests
  •  Exceptional communication, presentation and relationship management skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



關於 National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合資企業,致力透過無與倫比的媒體資產組合為世界帶來優質的科學、冒險和探索內容。NGP 結合全球 National Geographic 電視頻道 (National Geographic Channel、Nat Geo WILD、Nat Geo MUNDO、Nat Geo PEOPLE) 與 National Geographic 媒體和消費者導向的資產,包括 National Geographic 雜誌; National Geographic 工作室;相關數碼和社交媒體平台;書籍;地圖;兒童媒體;以及包括旅行、全球體驗與活動、歸檔銷售、許可和電子商務業務的輔助活動。131 年以來,增進對世界的知識和理解一直是 National Geographic 的核心宗旨。現在,我們致力突破邊界,進一步為我們的消費者提供更好的服務……與此同時,我們每個月都在全球 172 個國家/地區和 43 種語言中接觸到全世界數百萬觀眾。NGP 將我們的收益的 27% 撥回給非營利組織 National Geographic Society 用於資助科學、勘探、保護和教育領域的工作。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic, 其所屬的業務部門是 National Geographic

National Geographic 是機會均等的僱主。申請人將獲考慮聘僱,而不分種族、膚色、宗教、性別、國籍、性取向、性別身份、殘疾或受保護退伍軍人身分。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。

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