Digital & Marketing Supervisor (FTC 6 Months)

工作概要:

For our Milan office, we are looking for an energetic and driven Digital & Marketing Supervisor (6 months Fixed Term Contract) to support the local Marketing Manager to achieve room nights, tickets, and revenue goals for Parks & Resorts (specifically Disneyland Paris). You will support the team by developing & supervise marketing and communication initiatives, partnerships with third companies, and delivering effective marketing campaigns. All of this will be with a special focus on digital communication and you also will be based in our Milan office.

Tasks can include:

• Support Marketing Manager in creating initiatives and special projects across all touchpoints in order to support Parks & Resorts Italian business
• Develop partnerships with 3rd party companies and in synergy with TWDCI to increase product awareness and data collected
• Identify digital special initiatives (with or without partners) and create special projects for media promo to maximize online visibility, traffic to the website, and direct sales
• Develop and review all marketing and advertising materials, for both ATL and BTL, online and offline, and sign them off (spots, videos, banners, flyers…).
• Develop creative briefs for the Central Creative team or agency to address market and partner needs while ensuring consistency with brand strategy
• Localize digital and media BtoC assets to fulfill local needs in alignment with global strategy and guidelines.
• Digital touchpoints: adapt content to market needs provide ads site links, texts for search, and materials for affiliation network
• Support website research results analysis and identify local insights and actionable initiatives to drive business.
• Coordinate local Social Media content and work with the Central team on the editorial plan, asset development, posting
• Marketing budget management with cost allocation for each activity

Key Skills required:

• Excellent IT skills – particularly PowerPoint, Excel (Access, Adobe, etc ideal)
• Good understanding of commercial marketing, creative process, high level of accuracy, creativity, and enthusiasm.
• Digital competencies, such as understanding of digital marketing (KPIs & digital assets)
• Tourism industry experience (ideal)
• Excellent time management skills with the ability to prioritise and work under pressure.
• Excellent interpersonal skills and a good flexible approach with daily routines and tasks
• Knowledge of media landscape (+ travel industry desirable).
• Interest and passion for the Disney brand
• Available to travel occasionally
• Fluent in English & Italian essential
• French language skills are desired but not essential

Perks:

• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B, and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.