Skip to Main Content
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Customer Relationship Management Specialist

申請 稍後繼續申請 Job ID 10041956 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2023/02/20


  • Manage and coordinate multi-channel CRM-campaigns (Email, SMS and Mobile Push, WeChat) by partnering with internal Business Units, Market Strategy Team, Digital & Social Team, Magic Access Team, Consumer Database Team, eCommerce Team and external agencies.
  • Execute multi-channel CRM-campaigns by coordinating the campaign calendar, content, creatives, subject lines, dynamic content, landing pages, analytics, segment engagement, personalization and target audiences. Including browser/device testing and A/B testing of targeting & contents.
  • Implement tracking & reporting mechanisms (using Salesforce and Adobe) to measure and improve campaign effectiveness. Support the CRM program optimization by reporting and measuring key metrics including click through rate, open rate, conversion rate, unsubscribe rate, bounce rate, database growth, transactions and revenue (theme Park tickets, hotel stays and value added products).
  • Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices.

Job requirements

  • Bachelor’s degree or equivalent in Business, Management or Marketing
  • 3 years of CRM experience and/ or digital marketing, including two years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)
  • Experience in planning, delivering, and executing Email, SMS and Mobile Push campaigns, including a good understanding of segmentation, personalization, email design, dynamic contents and data privacy regulations in Asia-Pacific
  • Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations
  • Ability to execute multiple projects simultaneously under time pressure while maintaining strict attention to details.
  • Positive working attitude with strong coordination, analytical and quick problem solving skills
  • Excellent organization, interpersonal, copywriting and communication skills
  • Strong can-do mind-set & people skills
  • Hands-on experience in major social platforms including China WeChat, Instagram and Facebook
  • Fluent in written & spoken Cantonese, Mandarin & English

#LI-GN1 HKProfessional

關於 Hong Kong Disneyland Resort:




關於 The Walt Disney Company:

The Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,業務遍及以下範疇:Disney Entertainment、ESPN、Disney Parks 及 Experiences and Products。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請