CRM Senior Manager
申請 稍後繼續申請 Job ID 10104255 職位地點 纽约, 纽约州, 美國 有意工作的公司 ESPN 張貼日期 2024/10/23工作概要:
ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channel and reports into the Director, CRM. This position is located in New York, New York.
Departmental Summary:
The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.
Responsibilities:
- Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
- Lead ESPN BET CRM strategy, partnering closely with internal cross-functional teams and PENN Entertainment’s CRM team
- In partnership with Brand Marketing, lead and execute Fantasy campaigns across CRM channels. Including but not limited to, Fantasy Football, Basketball, Baseball and Hockey
- Oversee execution of complex campaigns, with varying audience criteria across email, in-app, web and CTV
- Collaborates with our ESP to implement and deliver highly personalized fan experiences
- Develops audience strategy and activation leveraging 0 and 1st party data
- Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities to improve our targeting and ultimately, our fan experiences
- Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
- Guides team who will be responsible for QA’ing Email campaigns and trafficking in-app messages
- Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities (with data, technology, science, etc.)
- Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences, to power deeper segmentation and activation strategies
- Defines what data-science solution is best suited to meet the business need (i.e. business rules, scoring, inferred modeling, predictive modeling, personalization, etc.)
- Works with analytical partners to manage testing plans that optimize audience selection, creative/messaging, frequency, sequencing, etc., and proven ability to lead measurement process to determine results
Qualifications:
- Minimum of 7 years of audience and/or data strategy experience with marketing-activation technology, ideally worked with CRM and customer data marketing systems (e.g., DMP, CDPs, email/app activation platforms, etc.)
- Minimum of 2 years’ experience managing employees and leading teams
- Proven ability to:
- Act as subject matter expert on state of the data, audiences, technology
- Learn new data and technology systems and maximize the value they can deliver
- Manage complex relationships and negotiating with senior leadership to create alignment and influence leadership as needed
- Has a professional background in sports betting or a vested interest in the category
- Manage documentation and strategic framing of complex audience strategies in user-friendly ways so they are easily and clearly understood by partners
- Proven success influencing leaders from other teams and organizations with audience prioritization
- Leadership track record of working with key partners to ensure CRM needs are on their roadmap, and provide requirements and support as needed
- Proven ability to clearly and frequently communicate with leadership and partners, by providing notes and documentation to ensure alignment and clarity
Preferred Qualifications:
- Experience with CRM technology and software capabilities
- Experience in data querying/mining, data science, data analyst
- Exposure to executives telling complex data and technology updates, in clear and compelling ways
- Strong knowledge or experience in the sports betting industry
Required Education:
- Bachelor’s degree or equivalent in marketing or a related field
Preferred Education
- Master’s degree or equivalent in marketing or related field
#ESPNMedia
The hiring range for this position in New York, NY is $108,404 to $145,420 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於 ESPN:
在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動,無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情,這一切都是在一種充滿活力的文化中,不斷地堅持不懈,並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時,每一天都是非同尋常的。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 ESPN Sales & Marketing, Inc., 其所屬的業務部門是 ESPN。
ESPN Sales & Marketing, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。