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Creative Director, Originals Marketing - Onyx Collective

申請 稍後繼續申請 Job ID 864289BR 職位地點 圣莫尼卡, 加利福尼亚州, 美國 有意工作的公司 Hulu 張貼日期 2021/10/03

工作概要:

The Creative Director (Onyx Collective) will be an integral part of the Marketing & Publicity team at Hulu and Onyx Collective. You will be a creative marketing guru with a track record of driving groundbreaking creative and never-before-seen audience engagement activities for TV series and/or films. This role will highlight your creativity and understanding of marketing channels to deliver breakthrough campaigns that generate a groundswell of love and fandom for entertainment properties. You are committed to making Onyx Collective content on Hulu the number one destination for TV both in and out of the home, while embracing fun. If you are a creative dynamo who thrives in fast-paced environments that emphasize collaboration, communication, and commitment on all levels, and someone who enjoys combining world-class entertainment with advanced technology, then this is a great role for you!

職責:

  • Define the creative look and feel of all content campaigns (print, a/v, social and digital) in partnership with internal strategic and cross functional partners.
  • Drive creative direction and development with both internal and external agencies and production partners.
  • Develop tactics that bring cultural relevance to our shows among targeted audiences.
  • Identify new channels and first-to-market opportunities for our content brands to activate while providing a logical framework for future innovation.
  • Win support for your campaign ideas from all relevant partners, including Onyx and DGE executives and external talent.
  • Manage relationships with cross functional teams to execute campaigns; in particular, coordinate tightly with other marketing functions, including brand marketing, social, creative and PR to ensure campaigns fit with overall brand initiatives and communications timelines
  • Develop and guide on-set photo shoots, directing and producing talent and production to execute pre-set creative objectives.

基本條件:

  • 10+ years of experience marketing content with a proven record of strong creative judgment to engage a mass audience.
  • Ability to think strategically and innovate in both established and new mediums.
  • Excellent communication skills with the ability to craft a story and represent it to executives, team members, and outside agencies.
  • Experience managing creative budgets and systems.
  • A genuine love for television and desire to change the status quo.
  • Ability to think strategically, analytically and creatively and use research based and cultural insights to inform and amplify creative
  • Relevant experience in marketing to specific audience groups, proven history of executing content marketing campaigns and developing new processes and strategies that drive marketing campaign success
  • Exceptional communication skills and a true cross-functional collaborator
  • Superb work ethic and positive, can-do attitude
  • Excellent project management and organization skills
  • Ability to work well in a fast-paced environment under hard deadlines
  • Exceptional verbal and written, communication and presentation skills
  • Demonstrated ability as a self-starter, inspiring leader
  • Ability to authentically reflect the needs of specific audiences
  • Great teammate with leadership skills. Ability and desire to interact with cross-functional team members
  • Ability to travel, work evenings and weekends as needed
  • Deep understanding of the entertainment industry and Awards machine

理想條件:

  • Experience within a subscription-based business is a plus but not required.
  • Copywriting, scripting, and proofreading acumen.
  • Understanding of Paid-ads, ratings systems, and legal clearance procedures.

其他資訊:

Onyx Collective is a new content brand on Hulu designed to curate a slate of premium entertainment by creators of color and underrepresented voices.


關於 Hulu:

Hulu 提供領先的優質串流服務,可在家居內外直播和點播電視節目及電影,並可選擇移除廣告。Hulu 結合娛樂與技術,是收看電視節目的首選平台。我們利用觀眾喜愛的故事吸引和連繫用戶,亦正物色優秀人才,積極透過開展創新、突破性思維及趣味興致為「電視」重新作出定義。加入我們,一同探索 Hulugan 的生活。

關於 The Walt Disney Company:

華特迪士尼公司,以及其附屬公司及隸屬機構,是頂尖多元化國際家庭娛樂及媒體企業,業務遍及以下範疇:媒體網絡、樂園及度假區、影城娛樂、消費產品與互動媒體。迪士尼在 1920 年代起步之初,只是一間卡通工作室,發展至今已成為娛樂界的翹楚。迪士尼昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事及體驗;其故事、人物和體驗於世界各地均家傳戶曉。我們在 40 多個國家地區營運業務,僱員及演藝人員攜手協力,創造全球和當地都珍愛的娛樂體驗。

這個職位隸屬於 ABC, Inc., 其所屬的業務部門是 Hulu

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