Consumer Insights Manager

工作概要:

The Consumer Insights Manager will lead on analysis on various in-resort customer surveys on continuous KPIs, events and revenue product measurements to provide decision support to company-wide reporting processes in operation performance, guest service, marketing, forecasting, revenue management.

Responsibilities

• Lead on project design and analysis of in-resort customer experience, with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
• Develop customized surveys to address strategic business questions across different departments, to input on decision making of tactics for revenue growth, product design, and operational effectiveness.
• Conduct data analysis and generate insights for continuous KPI monitors and in-resort activations for company-wise usage. Manage to integrate results of satisfaction studies and other sources of information to make actionable recommendations.
• Prepare and communicate result reports to leadership and different departments on regular basis. Develop dashboarding to disseminate data and insight across the business.
• Collaborate closely with internal partners including resort operations, food & beverage, merchandise, revenue management and marketing etc. to design strategic measurements and ensure information is shared in a systematic way.
• Coordinate with internal team members on data collection execution and result integration.

Requirements

• Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences. Advanced degree in relevant disciplines is a plus.
• Minimum 8 years of equivalent experience in leading and executing end-to-end quantitative customized research, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
• Solid working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
• Proficient in data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way even for non-technical audiences.
• Experience in people leadership and client-facing role, excellent interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
• Keen interest and good understanding in Travel and Entertainment industry is essential.
• Self-motivated, positive and agile, able to manage priorities and time effectively.
• Proficient in written and spoken English, Cantonese and Mandarin.
• Excellent skill on Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.

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