Skip to Main Content
The Walt Disney Company. Be you. Be here. Be part of the story.

Be Part of the Story

Broadcast Marketing Manager

申請 稍後繼續申請 Job ID 10107155 職位地點 大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 張貼日期 2024/11/25

工作概要:

Reporting to the Broadcast Marketing Director, this position will be responsible for developing and executing broadcast marketing strategies for China, international markets, and Hong Kong. The role is essential in championing broadcast projects in order to support business objectives with key focus on China. This individual will also lead the team in the creative development and production planning for all broadcast marketing initiatives.

Job responsibilities:

  • Formulate both long-term and short-term broadcast strategies that align with business needs
  • Engage with broadcasters to explore collaboration opportunities and maximize the value of partnerships
  • Oversee the team in delivering extensive services for China, international, and Hong Kong markets
  • Collaborate with the Market team to address business and communication needs.
  • Present projects to senior executives for approval
  • Managing budgets, monitoring, and reviewing the effectiveness of broadcast initiatives
  • Work with Legal and other stakeholders to ensure compliance with all legal requirements
  • Oversee research on the media landscape, trends related to celebrities and KOLs, and program ratings
  • Oversee and support Marketing’s KOL shooting fulfillment

Job requirements:

  • Bachelor's degree in marketing, media, communication, or any relevant disciplines
  • Min. of 8 years of working experience in China & Asia TV Network or media agency
  • Deep understanding of media environment in China & SEA markets with developed networks in the television and social media production industry
  • Strong negotiation and relationship building skills for working closely with broadcast partners.
  • Fluent in both Mandarin and English

HKProfessional #LI-AI1



關於 Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中,在八個不同園區可盡情探索,親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店,令旅程更加完美。香港迪士尼樂園全心投入服務香港社區,致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務,關愛社會上有需要人士和家庭,啓發兒童和青少年的創意,更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited, 其所屬的業務部門是 Hong Kong Disneyland Resort

申請 稍後繼續申請